Introducing the Exciting Global Brand Ambassador Campaign by Hurley Featuring Travis Barker

Hurley Launches Its First Global Campaign with Travis Barker

In a groundbreaking partnership, Hurley, the renowned lifestyle and apparel brand, has unveiled its first-ever global brand ambassador campaign, showcasing music legend Travis Barker as its face. This collaboration is not just a campaign; it marks the fusion of Hurley's heritage with Barker's artistic influence, embodying the vibrant spirit of Southern California's counterculture.

Set against the backdrop of California's iconic landscapes, the campaign features an exclusive capsule collection that includes a variety of apparel and accessories designed with Barker's unique flair. From camo print tees to skull motifs, the collection reflects a blend of punk aesthetics with surf culture, appealing to a broad demographic that resonates with both Barker's punk roots and Hurley's beach lifestyle ethos.

The clothes include classic chinos, shorts, and stylish one-pieces alongside the innovative boardshort technology that Hurley is known for. Complementing these pieces, accessories such as sunglasses, footwear, and hats complete the collection, providing fans and fashion enthusiasts with an array of stylish options.

Barker's Enduring Connection to Hurley

Travis Barker's relationship with the Hurley brand spans over two decades, taking root within the energetic pop-punk scene of the early 2000s. During his time in the limelight with Blink-182, Barker was often seen rocking Hurley gear, living out a quintessential California lifestyle that fans embraced. This new collaboration tangibly illustrates that enduring connection he has had with the brand.

Joey Gabbay, CEO of the parent company Bluestar Alliance, elaborated on the significance of this collaboration: "This partnership beautifully captures the essence of Hurley's journey from its early roots to its current status as an internationally recognized brand. The synergy between Hurley's spirit and Travis's artistic vision has manifested into something both powerful and exhilarating. We strive for authenticity in everything we do, and collaborating with a legendary artist like Travis allows us to achieve that dream."

The campaign is filmed in Barker's personal studio and iconic California settings, showcasing not only the creative fusion between Hurley and Barker but also a glimpse into the musician's life. Surrounded by his instruments and personal collectibles, including vintage cars and motorcycles, the imagery highlights Barker’s rebellious personality, celebrating creativity and innovation.

Barker himself has expressed his excitement about the collection: "This collection embodies everything I love about the lifestyle I live. It’s poetic and chaotic, a beautiful contradiction that works. It’s designed for punk rock kids, surfers, and those who can’t help but create. The freedom I was given during this process truly reflects in the designs and the final products."

Availability and Pricing

The Hurley x Travis Barker collection is now available globally through hurley.com and select retail locations, with prices ranging from $50 to $125. This line not only represents fashion but also a lifestyle that celebrates music, surf culture, and an artistic ethos that resonates with fans across the world.

For more details, visit Hurley’s social media platforms on Facebook, Instagram, TikTok, Threads, and X, or check their official website. Media inquiries can be directed to Caesarine Novello at media@hurley.com for Hurley-related questions or Jenni Weinman at media@travis.com for inquiries specifically about Travis Barker.

About Hurley

Founded in 1999 in Huntington Beach, Hurley emerged from a desire to amplify the voices of the next generation. With an emphasis on inclusion and community, the brand has established itself as a global leader in youth culture, deeply rooted in beach lifestyle. Hurley remains committed to disruptive innovation in style and performance, making it a notable force in the fashion industry today.

About Travis Barker

Travis Barker is an acclaimed musician and producer, celebrated as one of the all-time great drummers. With millions of records sold across various bands and collaborations, he continues to influence multiple music genres, remaining a vital figure in pop culture through his dynamic artistic contributions.

About Bluestar Alliance

Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance manages a diverse portfolio of lifestyle and fashion brands, successfully bridging the gap between established cultural icons and contemporary market demands. With a focus on global reach, Bluestar is dedicated to reinventing brand identities and creating impactful collaborations.