#Japan #Tokyo #TwooCa #Kort Valuta #product control

Introduction

In an exciting development for businesses, Kort Valuta, based in Shibuya, Tokyo, has introduced a unique feature within its TwooCa application, specifically targeting its occupational mall, TwooCa Mall. Known as the “Product Visibility Control Feature”, this function enables merchants to tailor the visibility of their listings according to specific corporations or organizational memberships. Not only does this provide merchants with the ability to reach targeted users, but it also enhances the flexibility in pricing strategies, allowing for more precise marketing approaches.

Background

Previously, all products listed on TwooCa Mall were visible to every user within the ecosystem of TwooCa, including corporate users and members of customized applications. However, as companies look to optimize their employee benefits and tailor exclusive deals to specific communities, there has been a rising demand for limited product offerings targeted at specific employees or organization members. This new functionality directly addresses these needs, providing solutions such as:

• - Offering products at special “employee purchase prices” exclusively for company staff.
• - Launching exclusive products aimed at members of customized applications.

Recognizing these desires, the development of the Product Visibility Control Feature was initiated to facilitate tailor-made offerings.

Feature Overview

The “Product Visibility Control Feature” empowers merchants to select the audience for their listings during the submission process. There are three options available for the visibility of products:
1. Products available to all users utilizing TwooCa.
2. Products specifically targeting employees of certain corporations.
3. Products designed for users of specific customized applications.

This flexibility allows for tailored sales opportunities, such as company-exclusive products or limited edition offers for members of selected communities. Merchants can easily manage visibility and pricing settings through a dedicated management interface designed for the mall platform.

Advantages for Merchants Using TwooCa Mall

1. Access to a Motivated Closed Market
With its closed environment, often used as a福利厚生 (welfare benefits) or member-service platform, TwooCa Mall allows merchants to efficiently deliver products to targeted audiences, enhancing reach. Employees and members are incentivized with points that can be exchanged for electronic money usable within the TwooCa Mall, driving increased purchasing intent.

2. Flexible Pricing Strategies
Merchants can set different prices for various target groups, allowing opportunities such as employee discounts or exclusive pricing. This strategic flexibility helps avoid price competition while creating new sales opportunities.

3. Seamless Purchasing Experience
Integrating with TwooCa's payment functionalities enables users to make purchases effortlessly utilizing their balance or points, ensuring a stress-free shopping experience.

4. Enhanced Customer Loyalty
By integrating TwooCa with customized applications used by cultural groups and various communities, merchants can offer exclusive products to specific members, thereby fostering stronger relationships with fans or community members.

Use Cases

Use Case 1: Employee Purchase Benefits (Enhancement of Welfare)

• - Exclusively for company employees: Offering company products at special prices.
• - Other TwooCa users: Standard pricing.

Use Case 2: Exclusive Sales for Certain Communities (Enhancing Loyalty)

• - Limited products or special offers for users of customized applications.

For more information about TwooCa Mall, you can check the official site.

What is TwooCa?

TwooCa represents a suite of services provided by Kort Valuta, primarily revolving around the TwooCa app that features payment functionalities tied to international brand cards. This card is a prepaid instrument available for all employees or members (restricted to residents of Japan), allowing for various transactions, including expense reimbursements and peer-to-peer fund transfers. TwooCa was developed under the belief that valuing employees and members elevates the worth of companies and organizations. This principle is supported by innovative technology embodying the philosophy of mutual support leading to broader societal benefits.

TwooCa Features Include:

• - Contactless electronic payment via international brand cards.
• - Point rewards based on daily actions or contributions (non-wage based, welfare-focused only).
• - New functionalities supporting transactions for meals or refreshments within the workplace.
• - A closed mall accessible only to employees or members of organizations adopting TwooCa.
• - A control system that allows prescribing product visibility for different organizations and offering community-exclusive items.
• - Employee ID cards embedded with IC chips.
• - Inter-employee or inter-member monetary transfers.
• - Attendance management.
• - Continuous feedback systems for employee and member insights.

Given the continuing rise in living costs, a movement described as the “Third Wage Increase” has garnered media attention, advocating for enhanced employee purchasing power through electronic points. This initiative, as reported by TOKYO MX, illustrates a practical approach towards improving real take-home pay.
As the company continues to refine this feature, it aims to empower merchants with greater sales strategy flexibility while ensuring an optimized purchasing experience for users, paving the way for TwooCa Mall to evolve into an even more user-friendly platform.

Future Prospects

Looking ahead, Kort Valuta intends to augment this feature, providing merchants with deeper insights into purchasing data and better marketing strategies, thus fostering continuous revenue growth and encouraging consumer buying enthusiasm.

Company Overview

Kort Valuta
Website: Kort Valuta
Location: 3-11-2 Shibuya, Shibuya-ku, Tokyo, Japan
CEO: Hideki Shibata
Overview: Focused on issuing, managing, and operating various cards, as well as developing and selling smart rings.