IHG Hotels Launches New Brand Campaign Featuring Nanao for Japanese Audiences
IHG Hotels & Resorts is set to captivate the Japanese market with their latest brand campaign titled "Guest How You Guest". This initiative aims to encourage travelers to select hotels that align with their personal preferences and travel purposes, promoting a sense of freedom and authenticity during their stay. The campaign launches on June 11, 2025, with an exclusive movie featuring renowned actress Nanao, emphasizing the essence of personal hotel experiences.
The campaign, articulated in Japan as "あなたらしく、し放題 (Enjoy as You Like)" will showcase the flexibility of hotel stays offered by IHG's diverse range of brands. Through this initiative, IHG seeks to highlight the importance of choice, allowing guests to tailor their experiences in a comfortable and liberating environment.
The movie featuring Nanao was filmed at the luxury ANA InterContinental Hotel Tokyo, where her authentic and relaxed demeanor brings to life the hotel's offerings. The film illustrates various facets of a hotel stay—from check-in to enjoying communal spaces, emphasizing the joy of unwinding in a beautiful setting.
At the core of this campaign lies the philosophy of "True Hospitality for Good," representing IHG's commitment to providing exceptional experiences across over 6,600 hotels worldwide. With a focus on flexibility and personalization, IHG's loyalty program, IHG One Rewards, boasts around 145 million members, allowing guests the freedom to choose benefits that enhance their travel experiences.
The campaign resonates with customers' desires for unique hotel experiences and acknowledges the complexities of modern travel, which includes varied customer anticipations and preferences. IHG embraces these insights to present a campaign that encourages guests to enjoy their stays authentically, celebrating moments of relaxation and fun.
In addition to the movie, IHG will also launch an out-of-home advertising campaign across Tokyo's Shibuya area and Osaka's Umeda area, highlighting insights from a survey of 1,000 participants regarding their hotel preferences. From humorous trends like diving into beds upon check-in to choosing hotels based on window views versus room size, the campaign connects with the everyday experiences of guests.
IHG's commitment extends through notable growth in the Japanese market, introducing brands like Six Senses, Kimpton, and Vignette Collection alongside established names like InterContinental and Crowne Plaza in key urban centers including Tokyo, Osaka, and Kyoto, as well as scenic locations like Akihabara and Beppu.
As IHG continues to expand, the message remains clear: it is about providing choices that cater to individual needs, allowing every guest to discover their preferred way of enjoying a hotel stay, whether lavish or essential.
Looking forward, IHG aims to deliver unmatched hospitality, ensuring that each visitor can create their unique memories during their journey. With this latest campaign, IHG reaffirms its commitment to flexibility, luxury, and the power of choice, laying the foundation for myriad bespoke travel experiences across its global network of hotels.
For further information about this campaign and IHG Hotels, follow IHG on their official social media platforms, including Instagram, TikTok, and YouTube starting from June 11, 2025.
Campaign Overview
The campaign, articulated in Japan as "あなたらしく、し放題 (Enjoy as You Like)" will showcase the flexibility of hotel stays offered by IHG's diverse range of brands. Through this initiative, IHG seeks to highlight the importance of choice, allowing guests to tailor their experiences in a comfortable and liberating environment.
The movie featuring Nanao was filmed at the luxury ANA InterContinental Hotel Tokyo, where her authentic and relaxed demeanor brings to life the hotel's offerings. The film illustrates various facets of a hotel stay—from check-in to enjoying communal spaces, emphasizing the joy of unwinding in a beautiful setting.
The Philosophy Behind the Campaign
At the core of this campaign lies the philosophy of "True Hospitality for Good," representing IHG's commitment to providing exceptional experiences across over 6,600 hotels worldwide. With a focus on flexibility and personalization, IHG's loyalty program, IHG One Rewards, boasts around 145 million members, allowing guests the freedom to choose benefits that enhance their travel experiences.
The campaign resonates with customers' desires for unique hotel experiences and acknowledges the complexities of modern travel, which includes varied customer anticipations and preferences. IHG embraces these insights to present a campaign that encourages guests to enjoy their stays authentically, celebrating moments of relaxation and fun.
Engaging with Local Audiences
In addition to the movie, IHG will also launch an out-of-home advertising campaign across Tokyo's Shibuya area and Osaka's Umeda area, highlighting insights from a survey of 1,000 participants regarding their hotel preferences. From humorous trends like diving into beds upon check-in to choosing hotels based on window views versus room size, the campaign connects with the everyday experiences of guests.
Expanding Presence in Japan
IHG's commitment extends through notable growth in the Japanese market, introducing brands like Six Senses, Kimpton, and Vignette Collection alongside established names like InterContinental and Crowne Plaza in key urban centers including Tokyo, Osaka, and Kyoto, as well as scenic locations like Akihabara and Beppu.
As IHG continues to expand, the message remains clear: it is about providing choices that cater to individual needs, allowing every guest to discover their preferred way of enjoying a hotel stay, whether lavish or essential.
Looking forward, IHG aims to deliver unmatched hospitality, ensuring that each visitor can create their unique memories during their journey. With this latest campaign, IHG reaffirms its commitment to flexibility, luxury, and the power of choice, laying the foundation for myriad bespoke travel experiences across its global network of hotels.
For further information about this campaign and IHG Hotels, follow IHG on their official social media platforms, including Instagram, TikTok, and YouTube starting from June 11, 2025.
Topics Consumer Products & Retail）
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