#Japan #Okayama #DearOne #Yamada Bee Farm #VWO

Yamada Bee Farm Enhances Online Shopping Experience with VWO

Yamada Bee Farm, a prominent producer of bee-related products based in Okayama Prefecture, has recently integrated the VWO AB testing tool into its official online shop. This initiative was supported by DearOne, a subsidiary of NTT Docomo focusing on marketing solutions. The goal is to refine the digital shopping experience for customers and enhance the overall efficiency of their e-commerce operations.

Background and Purpose of VWO Implementation

Yamada Bee Farm specializes in producing health and beauty products derived from bees, including royal jelly, propolis, various honey products, and cosmetics containing bee ingredients. With over 200 items available, they sell through multiple channels such as direct mail, phone orders, brick-and-mortar stores, and their e-commerce site.

Previously, the company utilized the digital experience analysis tool Contentsquare to gather data on user behavior and identify issues within their e-commerce platform. However, despite the visibility of identified challenges, the path to implementing improvements required coordination with various departments, which slowed down the process.

To address these challenges, Yamada Bee Farm decided to adopt VWO, which allows for no-code AB testing. This implementation is expected to empower marketers to design, validate, and improve tests directly within the tool, thus accelerating the improvement cycle and facilitating a more agile approach to the PDCA (Plan-Do-Check-Act) process.

By leveraging insights gained from Contentsquare, Yamada Bee Farm aims to use VWO to validate hypotheses and continually enhance customer experiences through a series of iterative improvements.

Continuous Support from DearOne

DearOne, which previously assisted Yamada Bee Farm with the integration of Contentsquare, continues to provide support during the transition to VWO. Their guidance includes ongoing onboarding efforts and regular meetings to ensure that Yamada Bee Farm can maximize its use of the tool effectively.

Insights from Yamada Bee Farm

According to Kengo Takabayashi, the head of the e-commerce improvement project at Yamada Bee Farm, integrating AB testing is essential for enhancing UI/UX and accelerating the PDCA process. He noted that the previous approach involved significant delays due to the need to collaborate with various departments when implementing analysis-derived strategies.

Takabayashi expressed optimism about VWO's potential to increase the speed of PDCA operations and the accuracy of effectiveness assessments, particularly in regards to making data-driven decisions based on accurate results. He aims for team members involved in e-commerce improvements to leverage VWO effectively, ensuring they can independently manage the testing process and understand the implications of the results.

About Yamada Bee Farm

Founded with the mission to protect individual health, Yamada Bee Farm manufactures and sells bee-derived products, including health foods, cosmetics, and honey products. The company is committed to delivering high-quality items that consumers can confidently use for their families. They manage all processes internally—from research and product development to manufacturing, sales, and distribution—ensuring quality assurance at every stage. To reach wider audiences, they offer products through their e-commerce platform and catalog sales as well as in their direct sales stores.

For more information about their official online shop visit: Yamada Bee Farm Online Shop

Overview of VWO

VWO is an AB testing tool that has made a significant impact across more than 190 countries and thousands of websites, allowing businesses to enhance user experiences on their online platforms. By providing an intuitive no-code interface, VWO enables marketers to conduct tests independently without relying on engineering resources, from test setup to execution.

Alongside AB testing, VWO offers features like session replay and heatmaps, which help visualize and analyze user behavior. This functionality allows organizations to derive valuable insights regarding what contributed to the success or failure of their tests, supporting ongoing refinement and enhancement efforts.

Learn more about VWO: VWO Official Site

About DearOne

DearOne is a new business subsidiary specializing in marketing under NTT Docomo. They offer a variety of marketing technology tools, including Amplitude for user behavior analysis, Contentsquare for customer experience analytics, and VWO for AB testing. Their mission is to support the growth of digital products such as mobile apps and e-commerce sites.

• - CEO: Yasuhisa Kono
• - Headquarters: 3-8-8 Toranomon, Minato-ku, Tokyo
• - Website: DearOne