Transforming Recruitment with ENTRY DRAMA™: A New Approach for Companies

Revolutionary Recruitment Strategy with ENTRY DRAMA™

In the constantly evolving landscape of recruitment, companies are urged to rethink their strategies to attract top talent, especially theGen Z demographic. With traditional recruitment ads failing to resonate with candidates, Backlight, a Hiroshima-based company, has unveiled a pioneering solution: ENTRY DRAMA™. This innovative package uniquely integrates vertical short films with recruitment landing pages (LPs), marking a significant shift from conventional to empathetic recruitment.

Understanding Market Challenges

Currently, many organizations face significant hurdles in captivating job seekers, particularly the younger generation. The traditional approach, which predominantly focuses on explaining job roles and corporate structures, often misses the emotional connection these candidates seek. Gen Z, known for their inclination towards immersive content, craves an experience that allows them to envision themselves within a company. ENTRY DRAMA™ addresses this need by crafting narratives that bring corporate culture to life through storytelling.

What is ENTRY DRAMA™?

ENTRY DRAMA™ is a holistic approach that transforms how companies present themselves to potential hires. By aligning brand strategy with emotional storytelling, it creates a compelling depiction of workplace culture that fosters genuine connections with candidates. The service operates under three core elements:

1. Brand Strategy Design - Visualizing Culture: This phase extracts the essence of a company’s mission and spirit, creating an emotional architecture that includes a map of candidates' feelings, preferences, and affinity towards the brand.

2. Production of Vertical Short Films - Stories of Corporate Culture: Tailored specifically for platforms like TikTok and Instagram Reels, these three-part short films are designed to immerse viewers in an entertaining yet authentic narrative that highlights why they would want to work there.

3. Recruitment Landing Page Design - Creating Pathways from Empathy to Applications: By aligning the drama with the LP, this feature simplifies the application process, reducing hurdles and encouraging candidates to take action through user-friendly forms and engaging content.

The Unique Value Proposition

Unlike conventional recruitment video production, ENTRY DRAMA™ focuses on a comprehensive strategy that encapsulates the entire recruitment pathway. By employing Backlight's innovative emotional design methodology, the service not only aims to secure immediate applications but also seeks to enhance brand value in the long run. This transformation from mere information dissemination to immersive experiences paves the way for a new recruitment era.

Real-World Applications

To facilitate understanding and illustrate its effectiveness, Backlight has showcased actual case studies on a demo site, inviting companies to see the potential of ENTRY DRAMA™ in action. Interested parties can find these examples at Demo Site. Though the main service site is set to launch soon, the demo offers a glimpse into how organizations can elevate their hiring process.

Insights from Leadership

Sasaki Isamu, the CEO of Backlight, articulates the philosophy behind ENTRY DRAMA™: “Recruitment should be the intersection of narratives and connections between companies and candidates. By integrating the concepts of ‘connection’ (EN) and ‘story’ (STORY), we are bringing forth a new era of recruitment that emphasizes empathy.” He envisions a future where empathy-driven hiring transcends traditional norms.

Collaboration with Tsukuwe

To bring ENTRY DRAMA™ to fruition, Backlight partnered with Tsukuwe, a Tokyo-based video production company renowned for its creative prowess in storytelling. Together, they merge strategic brand insights with visual storytelling, thus transcending typical recruitment marketing.

Looking Ahead

With the rollout of ENTRY DRAMA™, Backlight aims to set a new standard in empathetic recruitment across Japan, particularly for small to medium-sized enterprises. Currently, they are in the process of engaging early adopters to join this transformative journey.

Company Overview
Backlight Inc.
Location: Hiroshima City Center, Japan
CEO: Sasaki Isamu
URL: Backlight

Tsukuwe Inc.
Location: Musashino City, Tokyo
CEO: Sunakawa Toshio
URL: Tsukuwe