#Japan #Tokyo #Influencer Marketing #Roams #rednote

Roams Expands Its Horizons to Taiwanese Influencer Marketing

In a significant move, Roams Inc., headquartered in Tokyo, is set to launch a new influencer marketing support service targeted at the Taiwanese market starting June 2025. Previously, the company has successfully assisted several Japanese businesses in their marketing strategies for the Chinese-speaking regions through various social media platforms, particularly rednote (小紅書), which has been pivotal in promoting products and experiences in lifestyle sectors such as beauty, fashion, and food.

The Emergence of rednote in Taiwan

The rise of rednote in Taiwan has been remarkable, with the platform gaining a substantial user base. It is particularly influential in areas such as beauty, fashion, and travel, establishing itself as a unique promotional tool due to restrictions on using Instagram in mainland China. In Taiwan, rednote is also becoming a crucial platform for local influencers who bridge the gap between brands and consumers. Their contributions are enhancing brand visibility and creating motivations for travel to Japan among Taiwanese consumers.

Taiwan's younger generations are engaging with both rednote and Instagram, making it essential for brands to adopt a cross-channel marketing strategy. This facilitates multiple touchpoints and enhances information dissemination, offering higher engagement with potential customers.

Tailored Solutions for the Taiwanese Market

Roams' services are designed to cater to a variety of business needs in Taiwan, including:

• - Attracting Taiwanese tourists to visit physical stores in Japan.
• - Enhancing brand awareness among local Taiwanese consumers.
• - Expanding sales channels to tap into Taiwan's e-commerce market.
• - Implementing local PR strategies utilizing Taiwanese KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers).

There is a growing interest in Japanese brands among Taiwanese consumers in categories like beauty, skincare, dining, and fashion. This relationship is translating into direct purchasing actions driven by reliable influencer endorsements.

Roams’ Unique Strengths and Future Plans

Roams boasts a specialized team focusing on social media marketing tailored for Chinese markets, delivering optimized promotional strategies based on the unique characteristics of each platform and local trends. rednote is especially effective in connecting Japanese businesses with Chinese-speaking consumers, thanks to its unique engagement features. Roams focuses not only on KOL and KOC-driven campaigns but also on supporting the management of official brand accounts to facilitate continuous engagement.

The company aims to create long-term support for brands through effective social media management, emphasizing the ongoing communication of brand stories and values. This strategy is designed to foster deeper relationships with consumers, ultimately aiming for brand loyalty and sustained engagement.

As it ventures into the Taiwanese market, Roams is committed to developing strategies that resonate with local user behaviors. The team will work closely with Japanese businesses to ensure a steady buildup of recognition and trust among Taiwanese consumers, marking the beginning of an exciting new chapter for Roams in the region.

Company Overview

• - Company Name: Roams Inc.
• - Location: 18F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
• - CEO: Kazuki Ohta
• - Business Focus: Support for marketing on Chinese social media, influencer strategies, and cross-border e-commerce.
• - Website: www.roamsinc.com