Kruger PRO: Elevating Comfort for Away-From-Home Customers in North America
Kruger Products, a prominent name in the tissue manufacturing sector in Canada, is excited to announce the launch of Kruger PRO, a revamped division specifically designed for away-from-home customers. This new branding not only exemplifies the company's commitment to comfort in business but also strengthens the connection with both Canadian consumers and their southern neighbors in the U.S.
The rebranding of Kruger PRO marks a significant shift in philosophy for the company, transitioning from a traditional 'business-to-business' approach to a more personalized 'people-to-people' connection. Stephen Blythe, Vice President of Marketing, stated, "Kruger PRO represents our latest effort to become the most trusted tissue company in North America. The updated focus hinges on making business interactions more comfortable for our users, showcasing our understanding of our customers’ needs and solidifying the trust they place in us."
In recent years, the tissue industry has experienced noticeable changes, emphasizing the necessity of cultivating human connections for lasting success. Kruger PRO serves as a testament to the strong relationships that have been nurtured with customers over time, acting as a distinctive advantage in an increasingly competitive environment.
In a strategic move to improve the away-from-home experience, Kruger PRO will incorporate popular Canadian consumer brands into its offering. Beginning in early April, customers will find well-loved names like Cashmere®, Scotties®, and White Cloud® available in away-from-home settings. This initiative aims to enrich users' experiences, bringing comforts often associated with home directly to their workplaces or out-and-about settings.
Additionally, the established White Swan® brand is getting a makeover, introducing a fresh and contemporary aesthetic that highlights its commitment to sustainability. The rebranded White Swan® will feature an updated logo, an eco-friendly green color scheme, and nature-inspired imagery across all products. This redesign not only indicates the brand's dedication to environmental responsibility but also retains a connection to the quality and familiarity customers expect.
The launch of Kruger PRO, along with the introduction of these consumer brands and the significant overhaul of White Swan®, emphasizes Kruger Products' ongoing commitment to provide comfort and quality for customers. This strategic direction demonstrates the trust and reliability Kruger has cultivated as a partner dedicated to delivering high-quality tissue products.
With a workforce of approximately 2,200 employees and nine FSC® COC-certified facilities in Canada, Kruger Products is poised to lead in the tissue market by providing not only products but holistic comfort to its users. For more details about Kruger PRO and their offerings, visit krugerpro.com.
A Shift in Business Philosophy
The rebranding of Kruger PRO marks a significant shift in philosophy for the company, transitioning from a traditional 'business-to-business' approach to a more personalized 'people-to-people' connection. Stephen Blythe, Vice President of Marketing, stated, "Kruger PRO represents our latest effort to become the most trusted tissue company in North America. The updated focus hinges on making business interactions more comfortable for our users, showcasing our understanding of our customers’ needs and solidifying the trust they place in us."
Embracing Change
In recent years, the tissue industry has experienced noticeable changes, emphasizing the necessity of cultivating human connections for lasting success. Kruger PRO serves as a testament to the strong relationships that have been nurtured with customers over time, acting as a distinctive advantage in an increasingly competitive environment.
New Consumer Brands Introduced
In a strategic move to improve the away-from-home experience, Kruger PRO will incorporate popular Canadian consumer brands into its offering. Beginning in early April, customers will find well-loved names like Cashmere®, Scotties®, and White Cloud® available in away-from-home settings. This initiative aims to enrich users' experiences, bringing comforts often associated with home directly to their workplaces or out-and-about settings.
Revamping Sustainability with White Swan®
Additionally, the established White Swan® brand is getting a makeover, introducing a fresh and contemporary aesthetic that highlights its commitment to sustainability. The rebranded White Swan® will feature an updated logo, an eco-friendly green color scheme, and nature-inspired imagery across all products. This redesign not only indicates the brand's dedication to environmental responsibility but also retains a connection to the quality and familiarity customers expect.
Continuous Commitment to Quality
The launch of Kruger PRO, along with the introduction of these consumer brands and the significant overhaul of White Swan®, emphasizes Kruger Products' ongoing commitment to provide comfort and quality for customers. This strategic direction demonstrates the trust and reliability Kruger has cultivated as a partner dedicated to delivering high-quality tissue products.
With a workforce of approximately 2,200 employees and nine FSC® COC-certified facilities in Canada, Kruger Products is poised to lead in the tissue market by providing not only products but holistic comfort to its users. For more details about Kruger PRO and their offerings, visit krugerpro.com.
Topics Consumer Products & Retail）
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