Introducing a Breakthrough Partnership in Pet Health with Native Microbials and Zesty Paws
A New Era in Pet Health
In a groundbreaking collaboration, Native Microbials, Inc. and Zesty Paws have unveiled an innovative line of products that promise to enhance the digestive health of dogs using cutting-edge microbial science.
The Collaborative Power of Science
Founded at the forefront of microbial genomics for animal health, Native Microbials has joined forces with Zesty Paws, a reputable leader in pet supplements, to develop unique formulations aimed at addressing gastrointestinal dysbiosis in dogs. This condition, which results from an imbalance of gut bacteria, can lead to various health problems, making this partnership not just timely but essential for pet owners.
Michael Seely, Co-Founder and CEO of Native Microbials, expressed his excitement about this collaboration, stating, "We're thrilled to partner with Zesty Paws to deliver first-of-its-kind microbial solutions that directly target GI health in dogs." This partnership exemplifies how scientific innovation can revolutionize pet health solutions, unlocking new potential for companion animals.
Innovations in Microbial Strains
Central to this offering are novel microbial strains, meticulously studied and selected through Native Microbials' advanced genomics platform. These strains have been proven to support bile acid metabolism, foster the production of beneficial short-chain fatty acids, and restore balance within microbial communities crucial for digestion and immune health.
Native Microbials has gained the unique distinction of fully mapping the canine microbiome, leading to the identification of beneficial microbes and the development of products that deliver these microbiomes in a stable and convenient format for pet owners.
Products Designed for Every Dog
The partnership is set to launch two main products intended for various pet care situations. The first is an everyday maintenance supplement aimed at pet parents looking for an efficient method to support their dog’s digestive health. When taken at specified doses, this product helps dogs experiencing occasional diarrhea, effectively becoming a staple in the pet wellness routine.
The second offering features a higher concentration of the newly identified microbial strains, specifically designed for dogs with more pronounced gastrointestinal issues. This product will be available through veterinarians, ensuring that pet owners have access to stronger solutions for significant health challenges.
A Vision for the Future
Akash Bedi, CEO for North America, Middle East, and India at HH Group (parent company of Zesty Paws), emphasized the forward-thinking nature of the partnership, stating, "This partnership with Native Microbials marks an exciting step forward — pioneering a new era of probiotics derived directly from healthy canine guts to better support balance and vitality in pets.” He noted that by understanding pet owners' needs and combining it with scientific advancements, the future of pet wellness appears promising.
Together, Native Microbials and Zesty Paws are bridging the gap between cutting-edge scientific research and everyday pet care, propelling the introduction of next-generation probiotic solutions to pet owners nationwide. The products will officially launch in the first half of 2026 and exemplify how the innovative fusion of technology and care can elevate the quality of life for our furry companions.
About Native Microbials
Native Microbials is an advanced microbial ingredients provider based in the USA, focusing on discovering and commercializing naturally occurring microbes that enhance the well-being of animals, from pets to livestock.
About Zesty Paws
Zesty Paws is dedicated to pet wellness through scientifically-backed innovations. With a strong commitment to quality, this acclaimed brand is trusted by pet owners and is a proud member of the National Animal Supplement Council (NASC). For more information, visit ZestyPaws.com or follow their social media channels for updates on this exciting partnership.
Topics Consumer Products & Retail）
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