Coca-Cola Launches New Sokenbicha with BeauteaBlend for a Refreshing Experience
Coca-Cola Revamps Sokenbicha with Innovative BeauteaBlend
Coca-Cola System is set to refresh its long-standing tea brand, Sokenbicha, with a new formulation known as BeauteaBlend™. Starting September 8, 2025, this revamped beverage promises a delightful experience that embodies the brand's essence of being refreshing, healthy, and beautiful.
Originally launched in 1994, Sokenbicha has maintained its position as the number one blended tea product in Japan, adapting its ingredients over the years to meet changing consumer preferences. The new blend includes an intriguing addition: corn silk, along with a selection of 12 plant-derived ingredients. Known for its zero caffeine, the refreshed Sokenbicha promises a roasted flavor and is easy to drink, ensuring it appeals to a broad audience.
In addition to the classic hot Sokenbicha, Coca-Cola will also introduce a convenient 1.25L bottle for those who prefer a portable option—ideal for single-person households and those needing smaller sizes. This new offering is coupled with a fresh packaging design that symbolizes “inner beauty” through a watery droplet motif on the front. Inside each droplet, elements inspired by the blend's ingredients are incorporated, further enhancing the product’s appeal.
To celebrate this launch, Coca-Cola has appointed Licca-chan, a beloved character known across generations, as the limited-time spokesperson for Sokenbicha. Starting September 8, 2025, Licca-chan will take the reins of the official Sokenbicha social media accounts, bringing even more excitement to the brand's new offerings and campaigns.
“We're thrilled to have Licca-chan as part of the Sokenbicha family during this exciting transition,” says a spokesperson from Coca-Cola. “Her vibrant personality perfectly aligns with our brand values, and we look forward to sharing her journey as our spokesperson with fans online.”
Licca-chan expressed her enthusiasm about her new role, stating, “I am extremely happy to take on the role of Sokenbicha's PR representative. I can't wait to share the amazing qualities of this refreshing drink with everyone! This is my first experience in this role—thank you for your support!” Her comments reflect her playful spirit, which has been characteristic of her since her debut in 1967.
Founded by Takara Tomy, Licca-chan has evolved to remain relevant, creating products that embody childhood aspirations and dreams while resonating with adult fans as well. From her stylish outfits to her adventures in play, Licca-chan has captured the hearts of many and has a strong social media presence that keeps her followers engaged.
Product Details:
- 1.25L PET: 300 yen
- 2L PET: 391 yen
- 300ml PET: 145 yen
- 440ml heated PET: 175 yen
The pricing mentioned will be effective from the launch date of September 8, 2025. The refreshed Sokenbicha will be available nationwide.
Licca-chan Official Links:
For more updates on the refreshed Sokenbicha, follow the official accounts on Instagram and X.
Customer Inquiries:
For questions regarding the product, contact the Coca-Cola Japan customer service at 0120-308509.
Coca-Cola System is set to refresh its long-standing tea brand, Sokenbicha, with a new formulation known as BeauteaBlend™. Starting September 8, 2025, this revamped beverage promises a delightful experience that embodies the brand's essence of being refreshing, healthy, and beautiful.
Originally launched in 1994, Sokenbicha has maintained its position as the number one blended tea product in Japan, adapting its ingredients over the years to meet changing consumer preferences. The new blend includes an intriguing addition: corn silk, along with a selection of 12 plant-derived ingredients. Known for its zero caffeine, the refreshed Sokenbicha promises a roasted flavor and is easy to drink, ensuring it appeals to a broad audience.
In addition to the classic hot Sokenbicha, Coca-Cola will also introduce a convenient 1.25L bottle for those who prefer a portable option—ideal for single-person households and those needing smaller sizes. This new offering is coupled with a fresh packaging design that symbolizes “inner beauty” through a watery droplet motif on the front. Inside each droplet, elements inspired by the blend's ingredients are incorporated, further enhancing the product’s appeal.
To celebrate this launch, Coca-Cola has appointed Licca-chan, a beloved character known across generations, as the limited-time spokesperson for Sokenbicha. Starting September 8, 2025, Licca-chan will take the reins of the official Sokenbicha social media accounts, bringing even more excitement to the brand's new offerings and campaigns.
“We're thrilled to have Licca-chan as part of the Sokenbicha family during this exciting transition,” says a spokesperson from Coca-Cola. “Her vibrant personality perfectly aligns with our brand values, and we look forward to sharing her journey as our spokesperson with fans online.”
Licca-chan expressed her enthusiasm about her new role, stating, “I am extremely happy to take on the role of Sokenbicha's PR representative. I can't wait to share the amazing qualities of this refreshing drink with everyone! This is my first experience in this role—thank you for your support!” Her comments reflect her playful spirit, which has been characteristic of her since her debut in 1967.
Founded by Takara Tomy, Licca-chan has evolved to remain relevant, creating products that embody childhood aspirations and dreams while resonating with adult fans as well. From her stylish outfits to her adventures in play, Licca-chan has captured the hearts of many and has a strong social media presence that keeps her followers engaged.
Product Details:
- - Product Name: Sokenbicha
- - Type: Refreshing Beverage
- - Ingredients: Job's Tears (Laos), brown rice (2% sprouted brown rice), corn, barley, houttuynia, barley tea, chicory, malt extract powder, evening primrose, young barley leaves, tochu leaves, corn silk, and vitamin C.
- - Nutritional Information (per 100ml): To be provided.
- - Retail Price (excluding tax):
- 1.25L PET: 300 yen
- 2L PET: 391 yen
- 300ml PET: 145 yen
- 440ml heated PET: 175 yen
The pricing mentioned will be effective from the launch date of September 8, 2025. The refreshed Sokenbicha will be available nationwide.
Licca-chan Official Links:
For more updates on the refreshed Sokenbicha, follow the official accounts on Instagram and X.
Customer Inquiries:
For questions regarding the product, contact the Coca-Cola Japan customer service at 0120-308509.
Topics Consumer Products & Retail）
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