#Japan #Tokyo #Neutrinos #S Holdings #Energy Water Mist

S Holdings' TikTok Channel Achieves Remarkable Success

S Holdings, headquartered in Shinagawa, Tokyo, has made significant strides in the live commerce sector through its TikTok channel, `燕チャンネル`. The channel has successfully sold over 12,000 units of the `Energy Water Mist` from NEUTRINOS, a South Korean skincare brand, reaching a remarkable total sales figure of 50 million yen as of June 30, 2026. This achievement follows their earlier success, where they noted 10,000 units sold and a sales figure of 40 million yen only a month and a half earlier. This rapid sales growth underscores the effectiveness of their innovative marketing strategies.

The Power of Live Commerce on TikTok

燕チャンネル is designed to showcase products related to health, beauty, and lifestyle through engaging live broadcasts. The channel leverages real-time demonstrations and direct interaction with viewers, ensuring that potential buyers can easily understand the benefits of products and quickly address any concerns they have. Such an information-rich environment significantly contributes to high purchasing rates.

When the Energy Water Mist launched as an exclusive product on this platform, the team ensured that every feature and usage guideline was clearly conveyed through live presentations. Engaging with the audience continually played a crucial role in raising awareness and boosting sales, leading to their latest impressive milestones.

Three Key Factors Driving Sales Growth

1. Real-Time Product Demonstrations
The TikTok live sessions facilitate the demonstration of products in real-time, showcasing their features and textures. Unlike static images or pre-recorded videos, live presentations convey the essence of the products more effectively, deepening viewer understanding and interest.

2. Interactive Viewer Communication
Answering questions and comments during the live sessions helps alleviate any doubts or concerns before potential purchases. This unique interaction fosters a sense of trust and comfort among viewers, motivating them to finalize their purchases.

3. Building a Community of Repeat Customers
Consistent broadcasting of product features not only attracts repeat buyers but also amplifies awareness through word-of-mouth. The synergy between the product quality and the live commerce format has proven to be a powerful driver for sales expansion.

Main Features of Energy Water Mist

• - Natural Ingredients with Volcanic Origins

This moisturizer contains carefully selected volcanic ingredients designed to maintain skin health, control excess oil, and result in smooth, matte skin.

• - A New Habit for Delicate Eye Care

Ideal for hydrating not only the face but also the sensitive areas around the eyes, this mist is perfect for refreshing during work or screen time, providing a gentle touch.

• - Convenient for All Occasions

With a fine mist that does not disrupt makeup, it’s perfect for quick moisture replenishment throughout the day, whether in the office or on the go.

About 燕チャンネル

As a leading player in Japanese live commerce, 燕チャンネル has showcased impressive sales results on TikTok. Under the production of S-LIVE JAPAN, the channel combines creative planning, directing skills, and sales strategy to create successful live broadcasts. Consistently ranked #1 in TikTok Shop's monthly star rankings for eight consecutive months, its influence and sales prowess are undeniable.

The channel spans a wide array including beauty products, Korean cosmetics, health supplements, and even its own apparel brand ABITOKYO. Additionally, S Holdings is committed to regional revitalization projects by collaborating with local governments and businesses across Japan, achieving over 40 million yen in sales over two days across various localities. The recent focus on strong collaborations with Korean brands has opened doors to live broadcasts directly from South Korea and exclusive sales in the Japanese market. Remarkably, a recent three-day live event from Korea netted over 100 million yen in sales.

About S-LIVE JAPAN

S-LIVE JAPAN is the go-to live commerce production company hosting successful TikTok channels including 燕チャンネル. Focused on maximizing brand sales, they manage everything from live broadcast planning and execution to creator talent management, short video production, and data analysis.

Among its achievements is TokTok’s recognition as two official partners: the Creator Agency Partner (CAP) and the Shop Partner (TSP), facilitating effective promotions and the management of TikTok shop products and services.

Through robust analytics and strategic collaborations, S-LIVE JAPAN continually drives high sales outcomes across its various channels.

Additional Information

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