The Princeton Review Reflects on 2025 Milestones and Previews 2026 Initiatives

A Year of Growth and Impact at The Princeton Review



In December 2025, The Princeton Review, a prominent education provider in the United States, released its annual report highlighting the notable accomplishments of the past year while setting the stage for upcoming projects in 2026. The educational landscape witnessed a fruitful year for the company, with over a million people, including students, parents, educators, and post-graduates, benefiting from its array of resources, services, and products. These offerings proved crucial in aiding students to excel academically and achieve their desired college admissions.

Comprehensive Educational Resources

The Princeton Review continues to expand its arsenal of test-preparation courses, catering to a variety of academic assessments. In 2025, they offered courses for crucial college entry examinations such as the SAT, ACT, and various AP subject tests, including the outstandingly popular SAT 1400+ course. For graduate school applicants, courses tailored for the GRE, GMAT, LSAT, and MCAT also gained traction, reflecting significant interest and need among potential students preparing for competitive admissions.

Notably, The Princeton Review’s commitment to updating resources is apparent, particularly with the transition of several AP exams into digital formats. The company provided comprehensive guides and practice tests to ensure students were well-prepared for these new challenges. Similarly, during the rollout of an enhanced ACT test featuring a digital option, The Princeton Review was proactive in offering the necessary support tools and tutoring sessions to help students adapt successfully.

Personalized Tutoring Support

With a network of more than 4,000 expert tutors across 250 subjects, The Princeton Review has revolutionized how students receive academic support. In 2025, students sought assistance in complex subjects like Algebra-based Physics and Calculus, utilizing on-demand tutoring and live online sessions to foster academic understanding and success. The collaboration with Tutor.com enabled the company to expand its reach, providing vital tutoring services to educational institutions, military personnel, and public libraries.

Guiding College Admissions

For students navigating the college admissions process, The Princeton Review's counseling services proved invaluable. Students who engaged with admissions counselors successfully secured spots at prestigious institutions such as Harvard, Princeton, and MIT. The addition of the College Aid Pro partnership expanded their offerings to include guidance on financial aid, further aiding students in planning for their college journeys. Moreover, students seeking medical or dental school admissions benefited from targeted counseling that increased their chances of acceptance into top-tier schools.

Publications and Educational Materials

In 2025, The Princeton Review continued to enhance its reputation through an array of publications. The company released updated editions of key guides, including the SAT Test Prep and Paying for College guide, which provides timely insights into navigating financial aid processes. The enduring popularity of these guides highlights the trust they have garnered among students over the years. Remarkably, the SAT prep book has not only won accolades but has also become a bestseller on platforms like Amazon.

Embracing Technology with AI Tools

As education evolves, The Princeton Review has integrated advanced technology into its resource offerings. In 2025, students leveraged AI tools for college admissions essay reviews and homework assistance, receiving instant feedback that enhanced their writing capabilities. These innovative services, developed with insights from expert educators, prioritize clarity, coherence, and grammar, catering to the needs of modern learners.

Campus Mental Health Initiatives

Recognizing the importance of mental health in academic success, The Princeton Review made strides in promoting awareness of campus mental health services. Collaborating with the Ruderman Family Foundation, they conducted comprehensive surveys on mental health services across numerous colleges, highlighting significant progress and the need for continued awareness in this essential aspect of education.

Looking Forward: 2026 Initiatives

As The Princeton Review transitions into 2026, exciting projects are underway. The updating of resources for upcoming test revisions, including digital adaptations of assessments, remains a priority. With plans to release the next edition of The Best 392 Colleges, the company aims to maintain its innovative spirit and commitment to student success.

Bob Batten, the Chief Executive Officer, emphasizes that amid technological changes, The Princeton Review’s foundational mission remains: to equip students with the best educational experiences possible. As the company nears its 45th anniversary, it looks forward to continuing its proud legacy of supporting future generations of students.

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