#Japan #Shibuya #NAKED INC. #Ploom AURA #Evo

Discover the Ploom × NAKED, INC. Pop-up Store

JT is excited to announce a special pop-up store titled Ploom × NAKED, INC. located in Shibuya, Tokyo, running from December 1 to December 7, 2025. This event celebrates the release of the limited color Aqua Green of the Ploom AURA device, alongside two new flavours of the Ploom tobacco stick line: Black Menthol and Fresh Mint. The pop-up store promises an immersive experience to all visitors, drawing them into the vibrant world of Ploom.

A City Oasis

Conceptualized as an “urban oasis,” the pop-up store invites attendees to enjoy the exceptional experience provided by Ploom AURA and EVO, both of which can be utilized throughout the space. The striking visual design of the exterior, handled by canaria inc., aims to attract guests to this innovative location.

The second floor serves as the heart of the event, created in collaboration with NAKED, INC., a company known for its impressive integration of art and technology. This floor features breathtaking interactive visual displays that transport guests to a lush Aqua Green plant world and a frosty realm inspired by the new EVO menthol flavors, offering attendees a unique sensory escape.

Ploom Urban Oasis Lounge

While guests indulge in relaxation, the third floor features a lounge complete with The SG Club’s original cocktails and Pierre Hermé Paris macarons. The space also includes a music booth that will host various guest artists for live performances in the event known as Ploom Urban Night. This unique combination of taste and sound creates an unparalleled atmosphere for guests to enjoy.

On the first floor, visitors can access the Ploom Shop, which offers exclusive original design set boxes by NAKED, INC. along with a variety of Ploom's staple products. The shop not only showcases the available products but also serves as a retail space where enthusiasts can pick up their favorites.

Expressing the Essence of Ploom

This pop-up store is a core component of Ploom's SENSATIONAL program, which aims to communicate the remarkable qualities of Ploom AURA, leaving visitors both surprised and impressed. Attendees can disconnect from the city's hustle and bustle while they savor a moment of tranquility and experience a delightful smoke.

Interactive Experiences Await

The second floor features an immersive experience area designed by NAKED, INC., allowing visitors to engage fully with the environment. Specifically created spaces like the Aqua Green Experience Area provide a soothing ambiance, while the adjacent EVO Menthol Experience Area gives a taste of exquisite flavors. Each corner of these interactive spaces invites guests to see, touch, and create, experiencing the ambiance through light and sound.

For guests seeking a memorable photo opportunity, a photo booth is available where they can capture images of themselves in unique, freezing poses. A special photography event hosted by photographer Koichi Iwamatsu will take place on December 1 from 5 PM to 8 PM, allowing visitors to take home their photos for free.

The Light of the Urban Night

During the Ploom Urban Night events, daily performances will spotlight an array of talent, including well-known artists like THE BAWDIES, Licaxxx, and AAAMYYY, among others. Starting each evening at 7 PM, these performances promise to enliven the lounge space as attendees indulge in vibrant interactions, presenting the perfect accompaniment to an extraordinary smoke.

Join Us at Shibuya

The Ploom × NAKED, INC. pop-up store is an exclusive opportunity to explore the full range of flavors and innovations brought forth by the Ploom brand. The event is open daily from 11 AM to 8 PM (with adjusted hours on Mondays and weekends) at 19-3 Udagawa-cho, Shibuya, Tokyo. As an age-restricted event, attendees must be over 20 years old to enter, ensuring a mature and sophisticated ambiance. Come visit us and experience a sensational journey that celebrates taste, creativity, and urban relaxation!

In closing, JT is committed to meeting diverse customer demands and enhancing product satisfaction by continually improving service delivery. For more details, visit the official website here.