#Japan #The Trade Desk #Shibuya #Ponta Loyalty Marketing #ad technology

The Trade Desk and Loyalty Marketing Collaboration

The Trade Desk, a global leader in advertising technology (NASDAQ: TTD), has announced a strategic partnership with Loyalty Marketing, which operates the widely known Ponta points service in Japan. Headquartered in Shibuya, Tokyo, this collaboration signifies a significant advancement in leveraging retail data within the Japanese market. Their joint efforts aim to provide an innovative service that integrates Ponta's retail data into The Trade Desk's cutting-edge advertising buying platform, enabling advertisers to execute targeted campaigns with high precision and measure their effectiveness.

Enhanced Targeting and Measurement Capabilities

With the integration of Ponta's data, advertisers will benefit from enhanced audience targeting capabilities. This includes not just precise targeting but also tools for measuring the lift in purchases resulting from their advertising efforts. The Trade Desk sees this partnership as a major stride toward leveraging retail data in Japan, paving the way for businesses to optimize their marketing strategies effectively.

Loyalty Marketing boasts a diverse Ponta partnership network of approximately 160 companies spanning various industries. They have access to a vast array of consumer shopping data, lifestyle insights, and unique value system data from over 100 million Ponta members. This rich and reliable dataset allows advertisers to confidently plan and execute omni-channel advertising campaigns, incorporating Over-the-Top (OTT), Connected TV (CTV), Digital Out-of-Home (DOOH), mobile, and display ads. Furthermore, the partnership will enhance the ability to visualize the impact of advertising campaigns on actual purchase behaviors.

Expert Insights on the Partnership

Takahiro Ogawa, head of Data Innovation at Loyalty Marketing, expressed enthusiasm about this new collaboration: “We are thrilled to integrate Ponta's retail data into our advertising services through this partnership with The Trade Desk. Not only will this allow for data-driven targeting, but it will also provide metrics to understand how advertising efforts translate into purchases. This adds visibility to advertising activities, contributing to increased value in our engagements.”

Kei Majima, General Manager at The Trade Desk Japan, added, “With this collaboration, advertisers will now be able to leverage Ponta's retail data for targeted advertising and effectiveness measurement. As the media landscape becomes increasingly complex, it's essential to accurately measure advertising outcomes and provide consumers with a superior advertising experience. By utilizing Loyalty Marketing's data, we can achieve refined targeting and closed-loop measurement, further advancing the use of retail data in Japan.”

He emphasized that the continued evolution in retail data usage makes media buying for both advertisers and ad agencies more effective and efficient. The Trade Desk remains committed to expanding its partnerships with data providers in the realm of open internet advertising.

Commitment to Data Privacy

It is important to note that the new services will employ non-personally identifiable information, ensuring compliance with Ponta's member regulations and privacy laws. The analysis conducted by Loyalty Marketing fully adheres to legal guidelines and best practices.

About Loyalty Marketing

Loyalty Marketing, known for its Ponta point service, has a member base of over 123.4 million as of August 2025, primarily utilizing vast offline data to assist businesses in their marketing endeavors. Their offerings range from targeted advertising across platforms like LINE, Facebook, Instagram, YouTube, to offline purchasing analysis that tracks the actual number of customers who completed purchases and the revenue generated.

About The Trade Desk

The Trade Desk is a technology company that supports advertising buyers through its self-service, cloud-based platform. This unique service allows advertisers to create, manage, and optimize digital advertising campaigns across multiple devices, including PC, mobile, and connected TVs. By connecting with primary data, inventory, and publisher partners, The Trade Desk ensures maximum reach and operational efficiency. Furthermore, its Enterprise™ API enables extensive customization of the platform. Headquartered in Ventura, California, The Trade Desk has offices across the US, Europe, and Asia. For more information, visit The Trade Desk or follow us on Facebook, Twitter, LinkedIn, and YouTube.