Shinako Launches First PR for Terry's Chocolate Orange
In an exciting collaboration, the renowned Japanese influencer Shinako, who commands tremendous popularity among younger audiences, is set to unveil her first promotional campaign for Terry's Chocolate Orange. With a unique ASMR video, this campaign aims to capture the attention of the Generation Z demographic.
Background of the Campaign
To be launched by Tohbu Shouji Co., Ltd., based in Setagaya, Tokyo, the announcement has already generated buzz. The engaging ASMR video will be shared on Shinako's official Instagram account and also distributed as an advertisement on social media platforms. The launch is scheduled for November 30, 2023, with the advertising campaign commencing a day later, on December 1. With an estimated reach of 2.4 million viewers, the campaign promises to leverage Shinako's influence to make waves in the confectionery market.
Who is Shinako?
Shinako is not just any influencer; she represents the forefront of Harajuku culture and has the unique ability to connect with her audience through vibrant and colorful content. Renowned for her ASMR videos, she has managed to resonate with the Gen Z audience while launching various trends, such as the viral craze of