#Japan #Cold Brew Coffee #Kobe #UCC Cold Brew #Non Sweet Latte

UCC Rolls Out a New Non-Sweet Latte

UCC Ueshima Coffee Co., based in Kobe, Japan, has announced the launch of its latest offering, the UCC Cold Brew Non Sweet Latte, set to hit shelves on October 13. This product aligns with the growing consumer preference for cold beverages, especially in the warmer months, by providing a sugar-free latte option crafted through a meticulous water infusion brewing process.

UCC has pioneered the water brewing method to produce coffee that is less bitter and smoother, maintaining the rich aroma of coffee which sets it apart from traditional brews. This method ensures that coffee lovers can enjoy a clean and mellow flavor, and the company aims to make their water infusion coffee accessible to more people through various forms—pet bottles, bags, and cans for both at-home brewing and restaurant settings.

Given the rising temperatures in Japan due to climate change, which have led to an increase in extremely hot days, consumer habits are evolving. Cold drinks have seen a considerable market expansion, and demand for ice coffee has also surged alongside the longer summers. According to a recent survey conducted by UCC, about 40% of respondents indicated that they consume iced coffee more frequently than hot coffee throughout the year, with the number rising significantly among those in their twenties.

The UCC Cold Brew line, known for its elegant and casual presentation, has garnered substantial consumer support since its branding overhaul in March. The introduction of the Non Sweet Latte signifies an extension of this product line, catering to the needs of those who prefer their coffee beverages less sugary. This new offering promises not just a delightful flavor experience but also the convenience of being able to enjoy a high-quality coffee experience year-round.

What Sets the UCC Cold Brew Non Sweet Latte Apart?

The UCC Cold Brew Non Sweet Latte contains no added sugar, which results in a clean taste that emphasizes the natural flavors of water-extracted coffee and complementary milk. By combining fruity coffee beans, which are skillfully roasted and processed, this iced latte achieves a perfect balance of flavor that satisfies even without sweetness. The absence of sugar and sweeteners allows the drinker to fully appreciate the coffee's rich character, providing a refreshing experience without the stickiness associated with sugary alternatives.

The packaging reflects the essence of the product: a sophisticated blend of green and deep brown that signifies a sweet-free experience while maintaining a classy design. The market for sugar-free latte options has tripled in the last three years, accounting for about 8% of personal container sales, showing a clear trend towards beverages that offer both vibrant flavors and refreshment without sweetness.

Alongside the Non Sweet Latte, UCC will also release a decaffeinated version, the UCC Cold Brew DECAF, available exclusively through online channels starting on October 13.

To promote these new offerings, UCC is launching a social media campaign from September 29 to October 13, where followers of their official account can win prizes in a giveaway contest.

UCC’s commitment to providing high-quality, accessible water infusion coffee through efficient brewing methods and stylish branding represents their dedication to evolving consumer tastes and preferences. With the introduction of the Non Sweet Latte, UCC aims to revolutionize the iced coffee experience and offer something unique to avid coffee drinkers looking for refreshing, sugar-free options in their daily routine.

For more information, please visit UCC's Cold Brew page or check out their official online store.

Enjoy the best of coffee with UCC and redefine your iced coffee experience today!