Heatstroke Prevention
2025-07-31 22:28:31

Introducing a New Way to Prevent Heatstroke: A Campaign to Hire Housekeeping Services in Summer!

Beat the Summer Heat with Professional Housekeeping



As the heat of summer approaches, one of the greatest challenges is preventing heatstroke, especially for those involved in household chores. Minimaid Service, Japan's first housekeeping service established over 40 years ago, is launching a special initiative from August 1 to August 31, 2025, encouraging individuals to embrace the concept of taking a break from chores to prevent heatstroke.

Why This Campaign Exists?


According to the Fire and Disaster Management Agency of Japan, approximately 58,000 people were transported to hospitals due to heatstroke during the summer of 2023, with nearly 40% occurring indoors. High-risk groups include the elderly and homemakers, who often engage in housework in places like the kitchen or bathroom, where air conditioning often doesn't reach efficiently. These conditions make it challenging to recognize rising body temperatures and can lead to serious health issues.

Given these alarming statistics, Minimaid Service aims to inspire individuals to consider professional help as a viable alternative. By promoting the idea of delegating responsibilities, the campaign presents a unique opportunity for first-time users to try out the professional cleaning service at a significant discount of 4,400 yen off.

Expanding Options for Housekeeping Services


The demand for house cleaning services is on the rise, with the market predicted to reach approximately 137 billion yen in 2023—a 5% increase from the previous year. This trend is expected to continue due to factors such as an aging population, the rise of dual-income households, and the increasing diversity of lifestyles. Services are no longer regarded as a luxury but have become a common choice. The modern lifestyle demands solutions that keep things manageable while maintaining health and safety.

Minimaid Service encourages you to explore this summer the option of “not overdoing it.” Enlist the help of professionals to preserve both your comfort and the health of your family.

Campaign Overview


  • - Campaign Name: A New Proposal for Heatstroke Prevention! Experience the Choice of “Taking a Break from Housework” with Our Summer Campaign!
  • - Duration: August 1 to August 31, 2025
  • - Target Audience: First-time users of Minimaid Service’s housekeeping service
  • - Details: A trial cleaning service plan offering a discount of 4,400 yen (2 hours for one person)
  • - How to Apply: Sign up via the dedicated form on the Minimaid Service official website or by phone.

About Minimaid Service


Since its establishment in 1983, Minimaid Service has been renowned for its comprehensive training system and commitment to providing high-quality housekeeping. Every staff member has undergone extensive in-house training, ensuring a professional approach to cleaning, organizing, and laundry tailored to clients’ lifestyles.

Minimaid Service aims to be the go-to household services provider, and as we approach our 40th anniversary, we continue to strive for service improvement and industry leadership.

Reasons to Choose Minimaid Service:


  • - High Professional Standards: 90% of staff hold certifications as organizing advisors or cleaning experts.
  • - Established Trust: Celebrating 40 years of service as Japan's pioneering housekeeping company by March 2025.
  • - Customer Satisfaction: A retention rate of 96% among clients who have used our services for over a year, reflecting high satisfaction levels.

Company Overview


  • - Company Name: Minimaid Service, Inc.
  • - CEO: Takami Kato
  • - Established: March 1985
  • - Location: 3-5-2 Uehara, Shibuya-ku, Tokyo
  • - Services: House cleaning, kitchen cleaning, toilet cleaning, bathroom cleaning, laundry, organizing, cooking, grocery shopping
  • - Website: www.minimaid.co.jp

This summer, take a proactive approach to health and comfort by considering professional help for your household chores!


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Topics Consumer Products & Retail)

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