#Germany #Munich #Automotive Solutions #Desay SV #IAA Mobility

Desay SV Shines at IAA Mobility 2025

From September 8 to 12, 2025, Desay SV made a significant mark at the IAA Mobility event held in Munich, Germany. The company showcased its latest automotive innovations under the theme "In Europe, with Europe, for All," demonstrating its commitment to integrate deeply into the European automotive market. This initiative is not only about product advancement but also reflects a desire for collaboration and sustainable growth alongside local partners.

Comprehensive Intelligent Automotive Solutions

Desay SV's exhibit featured a remarkable portfolio that included the 5th Generation Intelligent Cabin Platform (G10PH), a range of advanced driver-assistance systems (ADAS), and state-of-the-art body domain innovations. One standout attraction was a demonstration vehicle equipped with Desay SV's full-stack ADAS solutions, allowing attendees to experience the technologies firsthand. Feedback from test-drive participants indicated that the performance was exceptional, aligning seamlessly with the German driving culture and providing a smooth, enjoyable ride.

The exhibition was a resounding success, drawing numerous visitors and generating rich discussions on the future of mobility. Desay SV's focus on the local context while introducing global innovations illustrates strategic market alignment.

Emphasizing Collaboration in Mobility Evolution

Collaboration was a central theme throughout the IAA Mobility 2025 event, and Desay SV actively emphasized this aspect. The company believes that synergistic partnerships across the automotive value chain are crucial for joint innovation and ecosystem co-creation.

Edgar Yang, Desay SV's Executive Vice President, highlighted the importance of building an ecosystem that fosters advancements in the automotive sector. During a panel discussion with other industry leaders, he stressed the shift towards software-defined vehicles (SDV) and even AI-defined vehicles (AIDV). He stated, "We are not challengers. We want to take root and grow with the European industry ecosystem," indicating Desay SV's intention to become a significant player in the region.

Insights into AI in Automotive

Zhiliang He, another Executive Vice President at Desay SV, addressed the topic of artificial intelligence, discussing its impact on product design, research, development, and manufacturing. He acknowledged the vast opportunities AI presents within the automotive sector while also identifying the challenges that lie ahead. The key takeaway was that openness and active collaboration with European partners are vital for crafting safe, enjoyable, and sustainable mobility solutions.

Desay SV's presence in Europe is solidified by operations across five countries: Germany, Spain, Czechia, Sweden, and France. Their commitment to ongoing collaboration and innovation positions the company to significantly contribute to the automotive landscape in Europe.

As the event concluded, Desay SV emerged not just as a supplier of automotive intelligence products but as a proactive partner in the evolving narrative of sustainable mobility. As they move forward, their actions will likely shape not only their future but also that of the entire European automotive sector.