#Thailand #Bangkok #Valuedesign #Neal's Yard Remedies

Valuedesign Expands into the Thai Market with Neal's Yard Remedies

Valuedesign, under the umbrella of PayCrowd Holdings (TSE: 4015), has made a significant stride in the Thailand market by offering innovative services to Neal's Yard Remedies, a well-known organic cosmetic brand. Through its subsidiary, Valuedesign (Thailand) Co.,Ltd., the company has successfully partnered with Natural and Organic Associate Co.,Ltd, which is the exclusive distributor of Neal's Yard Remedies in Thailand.

Introduction to Valuedesign and Its Offerings

Based in central Tokyo, Japan, Valuedesign specializes in cashless payment solutions and has introduced a unique service called Value Card. This service enables over 120,000 retailers, including restaurants, to issue their own branded electronic money, providing a versatile payment option that helps expand their customer base and brand reach quicker. Moreover, Valuedesign's services have branched out into several countries, including India and Thailand, where they leverage digital solutions to tap into local customer bases effectively.

In Thailand, the company has innovatively integrated its CRM functions into the LINE app. This allows retailers to manage customer data efficiently, analyze consumer behavior, and run personalized marketing campaigns. As of March 2025, Valuedesign has successfully implemented its services in approximately 760 stores across Thailand, marking a significant milestone in its expansion strategy.

Services Provided to Neal's Yard Remedies

The recent collaboration with Natural and Organic Associate Co.,Ltd marks an exciting new chapter, as Valuedesign rolls out its essential tools to enhance the e-commerce capabilities of Neal's Yard Remedies. Starting December 2024, a comprehensive payment gateway solution will be implemented, which is known for its safety and efficiency. Along with this, mobile CRM services and a loyalty point system will also be integrated to encourage return visits and customer engagement in-store.

Beginning December 19, 2024, a physical outlet will initiate service implementation, allowing customers to earn one point with each Thai Baht spent, which can later be exchanged for cash vouchers, thereby making the shopping experience not just enjoyable but also rewarding.

Membership and Loyalty System

Neal's Yard Remedies will introduce a members' card program featuring three distinct levels: Blue, Gold, and Platinum. Customers will receive one point for every Baht spent and will be rewarded on their birthdays with special discount coupons. Accumulated points can be converted into cash vouchers, further incentivizing customer loyalty. Importantly, the membership rank provides various incentives, including massage vouchers, creating a holistic customer experience.

Points and Expiry

The points collected through this system will have a validity of 12 months from the last transaction date, ensuring that the customers remain engaged and incentivized to revisit and collect more points within the time frame.

About Neal's Yard Remedies

Founded in London in 1981, Neal's Yard Remedies has positioned itself as a leading natural and organic health and beauty brand. The company focuses on providing skincare and aromatherapy products made from carefully selected natural ingredients while avoiding harmful chemicals, thus benefitting both the skin and the environment. Incorporating eco-friendly practices and advocating for sustainability, the brand promotes a holistic lifestyle that harmonizes beauty with health.

For more information about Neal's Yard Remedies, visit their official site: Neal's Yard Remedies Thailand.

Overview of Valuedesign

Valuedesign stands as a noteworthy player in the cashless payment landscape in Japan and beyond. Headquartered in Tokyo, the subsidiary of PayCrowd Holdings was established in July 2006 and provides an array of services including:

• - A cloud-based proprietary brand electronic money issuance service, Value Card
• - Custom application for stores equipped with unique Pay functionalities, Value Wallet
• - Integration with key QR code payment services via Value Gateway
• - A SaaS-based digital marketing tool to enhance the effectiveness of proprietary Pay, called Value Insight
• - A convenient digital gift service, Value Gift, that allows users to send gifts through email and social media

This latest venture not only enhances Neal's Yard Remedies' operational capabilities in Thailand but also showcases Valuedesign's commitment to providing innovative and meaningful solutions tailored to the evolving market demands.

This collaboration signals a positive trend toward sustainable e-commerce practices and customer-centric engagements in the beauty sector.