#Japan #Tokushima #FamilyMart #Awa Lettuce

Exciting New Products Featuring Tokushima's Unique Produce

FamilyMart is set to launch two delicious new items that celebrate the unique agricultural products of Awa City in Tokushima Prefecture. This exciting release is scheduled for September 30, 2025, and will be available at approximately 500 FamilyMart locations across Shikoku, covering the prefectures of Tokushima, Kagawa, Ehime, and Kochi.

At the heart of these new offerings lies the Awa Lettuce, known for its crisp texture and vibrant flavor, alongside Awa Ton Pork, a premium brand of pork recognized for its quality. These products exemplify FamilyMart's commitment to delivering delicious local dishes to its customers.

New Dishes to Look Out For

1. Cold Mazesoba with Awa Lettuce and Pork Bone Soy Sauce
- Price: 462 yen (498 yen including tax)
- Description: This dish features Awa City’s prized Awa Lettuce, giving it a refreshing crunch. Combined with a rich pork bone soy sauce, this cold mixed noodle dish is sure to be a hit among consumers.

2. Stone Oven Parisian with Awa Ton Meat Sauce and Potatoes
- Price: 341 yen (368 yen including tax)
- Description: This unique creation is part of the ‘Freshly Baked Kitchen’ range exclusive to Shikoku. It features a tangy-sweet meat sauce made with Awa Ton Pork, enveloped in a freshly baked stone oven baguette, complemented by fluffy potatoes.

These two dishes symbolize the collaboration between FamilyMart and Awa City, which sealed a comprehensive partnership agreement on February 20, 2025. This partnership aims to promote local products and revitalize the community through culinary innovation.

A Message from Awa City

Awa City emphasizes the significance of showcasing local products cultivated through the region's rich natural resources and the passion of its producers. Officials express their hope that these newly released dishes will introduce the allure of Awa City to many citizens of Shikoku.

Important Details:
The products will be available starting on September 30, 2025, exclusively in the Shikoku region. Please note that availability may vary by store.

FamilyMart continues to embody its motto, “With you, Convenience, FamilyMart,” by ensuring that it remains an integral part of the local community. By connecting with the values and needs of its customers, FamilyMart not only aims to provide convenience but also enrich local lives through quality culinary experiences.

About Awa City’s Certification for Local Products

Initiated in 2016, Awa City’s product certification program is aimed at promoting the sale and recognition of local agricultural and processed products. This initiative highlights the unique qualities of Awa City’s specialties, ensuring they are celebrated within and beyond the region.

For more information:

• - Visit: Awa City Products

Key Features of Awa Lettuce and Awa Ton Pork

• - Awa Lettuce: Grown in a fully artificial light plant factory without pesticides, this lettuce is crisp, low in bacteria, and ready to eat straight from the package. It offers a delightful variety of textures all year round.
• - Awa Ton Pork: Distinguished among many national brand pork varieties, this pork maintains the appealing traits of wild boar. Through advanced genetic analysis, Awa Ton Pork delivers a uniquely superior quality that sets it apart in the meat market.

For a taste of Shikoku's unique flavors and the best of Awa City, don’t miss these new offerings at FamilyMart beginning September 30, 2025!