#Japan #TikTok Shop #Chiyoda #Hotlink #NOVARCA

Hotlink and NOVARCA Join Forces for TikTok Shop Success

In an exciting development for the realm of social media marketing, Hotlink, a renowned SNS marketing support company based in Chiyoda, Tokyo, has announced its partnership with NOVARCA, another Tokyo-based company, to provide robust support for TikTok Shop utilization. This collaboration aims to blend Hotlink’s expertise in strategic SNS engagement with NOVARCA's established experience in TikTok Shop operations, ultimately enhancing revenue potential for businesses.

Background of the Partnership

The growth of TikTok as a short video platform has gained immense traction across various demographic segments, significantly influencing marketing strategies for businesses. TikTok Shop, an integral feature allowing users to purchase products directly from the app through short videos and live streams, is gaining recognition globally, especially in regions like Southeast Asia and the UK, where “discovery e-commerce” allows users to engage with and purchase content seamlessly.

Recognizing this trend, Hotlink has chosen to collaborate with NOVARCA, a company well-versed in TikTok Shop operational insights, establishing a comprehensive support system. Hotlink will focus on strategic platform planning and influencer engagement, while NOVARCA will handle practical execution elements such as shop management, live streaming, and logistics.

Details of the Partnership

Through this strategic alliance, the following services targeting TikTok Shop utilization will be provided:

• - TikTok Utilization Strategy Development: This includes comprehensive market analysis, competitive studies, and KPI settings to formulate strategies that drive measurable results.
• - TikTok Shop Setup Support: Hotlink will assist clients from the initial setup stage, including product registration and establishing a sales framework.
• - Shop Management Services: A holistic service covering everything from customer support and store management to daily operations of shopping live streams, ensuring a smooth customer experience.
• - Influencer Engagement: Identification and casting of TikTok creators aligned with business products, along with content design support to achieve organic reach and engagement.
• - Short Video Production: Crafting a wide range of short videos in various styles, from user-generated content (UGC) to professional-grade productions, fostering viewer engagement and increasing purchase intent.
• - Ad Management: Utilizing TikTok Ads to maximize reach to target audiences, creating optimized advertising campaigns that align with creative strategies.

Future Outlook

Looking ahead, the partnership will not only strengthen support in TikTok Shop but also focus on enhancing platform marketing assistance, collaborating with creators, and refining analytical frameworks. Both companies envision constructing and publicizing successful utilization models for businesses on TikTok. They also plan to expand support areas in accordance with the evolving utilization landscape of TikTok Shop, both domestically and internationally.

About NOVARCA

NOVARCA operates with the mission of promoting growth for Japanese companies in the global market, including China, ASEAN, and Western nations. Their services encompass leveraging social big data for research and analysis, strategic planning, promotion, and distribution enhancement, effectively creating an ecosystem that nurtures global business development for Japanese enterprises.

About Hotlink

As the core company in the Hotlink Group, which operates in both Japan and the United States, Hotlink specializes in analyzing social big data derived from SNS engagement, providing critical support for marketing endeavors, reporting, and disaster response. Their ongoing ambition is to utilize data analysis within the Web3 landscape to create a world where people feel comforted and supported.

Conclusion

This partnership between Hotlink and NOVARCA promises to create new avenues for businesses to tap into the potential of TikTok Shop, harnessing the power of social media to drive growth and sales. The future looks bright for brands eager to embrace innovative e-commerce solutions.