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Trend Micro Recognized as a Leader in Consumer Digital Life Protection

In a recent announcement, Trend Micro Incorporated, the renowned global cybersecurity leader, has earned the distinguished title of Leader in the Consumer Digital Life Protection sector according to the IDC MarketScape's 2025 vendor assessment. This recognition highlights Trend Micro’s commitment to improving and advancing digital safety for users on a global scale.

Frank Kuo, the Chief Consumer Business Officer at Trend Micro, expressed the company’s excitement over this achievement. He stated, "We are thrilled to be recognized by the IDC MarketScape as a Leader in Consumer Digital Life Protection. It is the intersection of understanding current and future threats, coupled with innovative solutions and deep customer knowledge, that fuels our strategy to protect consumers from the threats of today and tomorrow." This statement underscores the essence of Trend Micro's approach to cybersecurity—an ongoing commitment to adapt and respond to the ever-evolving digital landscape.

The IDC MarketScape report commends Trend Micro, describing it as one of the established cybersecurity companies dedicated to safeguarding digital lives. This recognition comes as a testament to the effectiveness of their digital safety solutions which focus on ensuring the safe exchange of information across various connected devices and activities.

One of the key factors highlighted in the report is Trend Micro's robust integration of advanced technologies and their consistent prowess in threat research. With these strengths, the company has excelled in offering innovative features for consumer protection. Among them is their unique capability to deliver a dedicated anti-scam solution, which stands as a first in the cybersecurity industry. Trend Micro’s offerings include comprehensive features like AI-powered threat detection and scam prevention, proactive privacy measures, and unified protection for multiple devices.

Furthermore, the report emphasizes that Trend Micro provides accessible and effective solutions tailored for individuals, families, and small office/home office (SOHO) users. The company’s real-time AI-driven threat detection and proactive privacy protections cater particularly well to those who prioritize uncomplicated solutions to safeguard sensitive data from scams and cybercrimes.

What sets Trend Micro apart from its competitors in the crowded field of cybersecurity is its relentless focus on understanding consumer needs alongside its dedication to utilizing cutting-edge technology. Their approach led by AI innovation has markedly positioned them as a practical choice for customers seeking reliable protection in the digital sphere.

About IDC MarketScape

The IDC MarketScape assessment model provides an insightful overview of the competitive positioning of technology suppliers in the market. Its research employs a structured scoring methodology based on both qualitative and quantitative criteria that ultimately results in a graphical representation of each supplier's position. This framework enables buyers to discern the strengths and weaknesses of current and potential suppliers, allowing for well-informed decision-making.

About Trend Micro

Trend Micro has been making significant strides in the realm of cybersecurity for decades, helping to create a safer environment for the exchange of digital information between individuals, governments, and businesses. With a workforce of over 7,000 employees spread across 70 countries, they protect more than 500,000 enterprises and millions of consumers around the globe. Renowned for their industry-first and award-winning products, Trend Micro stands at the forefront in combating cyber threats, enabling both individuals and organizations to operate securely in an increasingly interconnected world. For further information about Trend Micro’s offerings and innovations, visit their official website at www.trendmicro.com.