TWIX® Unveils Snickerdoodle Flavor: A Sweet New Addition to its Lineup

TWIX® Introduces Snickerdoodle Flavor

Mars, Incorporated has set the candy world abuzz with the announcement of its latest creation: TWIX® Snickerdoodle. This new flavor aims to delight fans of the classic TWIX bar while also adding a nostalgic spin, bringing forth the beloved taste of the cinnamon-sugar cookie. Scheduled for launch in July 2025, the product beautifully encapsulates the warm essence of the snickerdoodle cookie.

As one of the latest innovations in the esteemed TWIX lineup, Snickerdoodle offers a unique blend of taste that fans are sure to enjoy. The candy features the traditional crispy cookie base, smooth caramel, and rich milk chocolate, but adds a special twist with the inclusion of a cinnamon-sugar swirl. This combination not only elevates the classic TWIX experience but also taps into current flavor trends and consumer preferences.

Martin Terwilliger, Vice President of Marketing at Mars Wrigley North America, expressed excitement about this launch, emphasizing the brand's commitment to delighting its loyal customers. He stated, "Because TWIX is the iconic brand of two, we're always looking for ways to double down on flavor. TWIX Snickerdoodle gives fans a new twist on the layers they already love. It's the perfect balance of familiar and trendy flavors, and we know it's going to be a fan favorite."

TWIX Snickerdoodle will be available in two sizes: the single 1.4-ounce bar and the larger 2.8-ounce share pack. This product not only caters to individual candy lovers but also aligns with the growing trend of sharing treats among friends and family. The introduction of this flavor is particularly timely, given the current consumer trend toward nostalgic products that remind people of comforting moments from their past.

In recent years, TWIX has successfully launched other cookie-inspired flavors, including TWIX Cookie Dough and TWIX Cookies & Crème. These innovative offerings have set high expectations, and Snickerdoodle appears to be perfectly positioned to continue that tradition. The sweet and spicy notes from the snickerdoodle flavor could make it a standout option in a crowded snack aisle, appealing to a broad range of customers, from young kids to adults who appreciate unique candy creations.

In addition to its rich flavor profile, the marketing campaign for TWIX Snickerdoodle is expected to leverage social media platforms such as Facebook, TikTok, and Instagram to engage fans and create buzz ahead of the launch. TWIX aims to cultivate excitement around this new flavor through interactive content and promotions designed to highlight the fun and joyful nature of snacking.

As we anticipate the release of TWIX Snickerdoodle this July, fans of the brand can visit TWIX.com for more details and updates. This flavor may represent not just a delicious new treat but also a chance to relive sweet memories while enjoying a modern twist.

Overall, the launch of TWIX Snickerdoodle is a strategic move that aligns with the brand’s history of thoughtfully engaging with its audience. By marrying classic tastes with contemporary flavors, TWIX stands ready to captivate the candy world once again. Fans eagerly await this flavorful combination that promises to create new memories for future generations while honoring the nostalgia of a beloved cookie flavor.