#Japan #Tokyo #Financial Education #Financial Coaching #NISA

Introduction: Addressing Structural Changes in Insurance Sales

The world of financial services is undergoing significant shifts, particularly affecting the role of life insurance agents in the asset development business. Once seen as primary players, these professionals are challenging the evolving landscape shaped by dramatic societal changes and advancements in technology.

Immediate Verification of Proposals through Information Democratization and AI

In the past, agents thrived due to the asymmetry of information—customers often needed to rely on their expertise. However, the rise of AI has shifted the balance. Nowadays, clients can access accurate information almost instantly. When agents meet with clients, their proposals are scrutinized in real time using AI and social media, leading to immediate questions like, "Is NISA really the cheapest option for asset management?" This situation highlights the inadequacy of simply sharing product knowledge, as it no longer suffices to bridge the gap between the information clients acquire independently and what agents offer.

The Standardization of Comparisons due to NISA and the Quest for Essence

With more individuals utilizing NISA for their investments, a plethora of opinions are surfacing online. Phrases such as, "Global stock indices are sufficient" and "S&P stocks are unbeatable" dominate discussions. In this environment, financial literacy must reach beyond mere catchphrases; advisors must articulate clear, well-founded perspectives on investments to remain competitive. Rather than getting swept away by ubiquitous and biased information, advisors need to enhance their understanding of asset formation, supporting clients with confidence and authority.

Shifting Needs: From Protection to Continuous Support for Asset Development

In Japan, the demographic changes leading to a declining birthrate and aging population mean that the demand for life insurance is decreasing. Simultaneously, awareness about retirement funds and asset formation is soaring, driven by concerns about inflation and interest rates. It is crucial for agents to transition from traditional insurance roles to that of "asset formation coaches"—professionals who comprehend complex market principles and communicate that knowledge in relatable terms to their clients. Sticking to outdated methods will jeopardize the sustainability of their businesses.

What’s needed today is not just an understanding of protection but also expertise in financial economics that supports clients in achieving their lives' ambitions.

Redefining the Unique Strengths of Life Insurance Agents

At the heart of asset formation, we believe the most influential support comes from life insurance agents who approach their clients with empathy and dedicated intent. Unlike mere salespeople, good agents can:

• - Understand Their Clients’ Lives Deeply: This goes beyond selling products; it involves engaging in dialogues where agents learn about their clients' goals, dreams, family dynamics, and value systems.
• - Identify Hidden Risks: Agents are equipped to assess a customer's personal life for risks that may not be immediately apparent, extending their support to various life stages and needs.
• - Foster Long-term Relationships: Rather than focusing solely on immediate sales, they build enduring relationships, effectively becoming trusted partners guiding clients over decades in continuous asset growth.

These competencies are beyond the reach of AI, online securities, or social media influencers. The key to the success of investment trusts or variable insurance lies more with ongoing investment than solely on costs. In the turbulence of market crashes, illnesses, or personal losses, the true value of combined protective features and tailored investment advice emerges. It's the untiring advocacy of agents that can guide clients through these storms toward their financial goals.

Supporting the Evolution to Asset Formation Coaches

The Financial Education Society does not merely impart sales techniques; since its inception in 2019, it has aimed to cultivate trusted advisors. This journey involves:

1. Learning Essential Financial Knowledge Systematically: Focusing not just on what to sell and how, but understanding the foundational "why." This includes insights into stock market dynamics and investment philosophies from successful fund managers.
2. Techniques that Foster Client Behavior Change: Utilizing accessible metaphors and nudging theories, the learning process will empower participants to inspire actionable changes in their clients.
3. Leveraging AI as a Support Tool: Instead of viewing AI as a threat, we teach how to utilize it to enhance comprehension of asset development.
4. Building a Supportive Community of Like-minded Individuals: Individuals aiming to transition to roles such as financial planners or investment advisors can benefit from networking with peers and experienced predecessors.

The Three-Step Systematic Learning Approach

The Financial Education Society offers a structured curriculum catering to various experience levels. Topics range from the basics of finance and economics to specialized asset-development strategies tailored for financial communication enhancement. Classes are designed to build a cumulative understanding that culminates in recognized certifications.

Upcoming Free Pre-Seminar Overview

We invite you to embody our belief in life insurance agents as champions for lasting asset formation alongside clients. Participate in our free seminars on February 24th and March 5th and 13th, where we share our vision and methods for becoming the asset formation coaches of the future. Sign-up details can be found here: Registration Form.

Organization Overview

Name: Financial Education Society
Management Company: FIT Associates
Services: Professional development in financial education, certification issuance, educational material creation, and lecturer dispatching.
Website: Financial Education Society