#Japan #Tokyo #Food Experience #Marugame Seimen #Udon Bento

Marugame Seimen Unveils a New Limited Edition Udon Bento

Marugame Seimen, a renowned Sanuki udon specialist based in Shibuya, Tokyo, has recently announced a delightful addition to their takeout menu: the "Plum Tororo Okura Udon Bento," set to be available starting September 9, 2025, at locations nationwide for a limited time. This new offering perfectly suits the lingering summer heat, providing customers with a refreshing, chilled udon dish that promises a burst of flavor.

A New Flavor Sensation

The "Plum Tororo Okura Udon Bento" is priced at an accessible 430 yen and showcases four different varieties. This bento is crafted with meticulous care, featuring handmade, freshly prepared udon noodles made from domestically sourced wheat, salt, and water, expertly packaged alongside colorful side dishes.

Upon receiving your order, Marugame's skilled noodle artisans (known as 'Men Shokunin') prepare the udon right from scratch, guaranteeing that each bento maintains the same delightful texture as one would enjoy in the restaurant. Since the launch of the udon bento in April 2021, it has become a favorite among customers, with total sales exceeding an impressive 50 million servings.

A Refreshing Choice for Hot Weather

The "Plum Tororo Okura Udon Bento" brings a refreshing taste with its combination of tangy plum, smooth tororo (grated yam), and the unique texture of okra, ensuring that every bite is a harmonious blend of flavors. Ideal for those sweltering summer days, this dish is designed to entice even those with diminished appetites, allowing for a satisfying meal right down to the last mouthful. To enhance the experience, customers are encouraged to drizzle their cold udon with a chilled dipping sauce right before eating.

New Topping: Wakame Seaweed

As an exciting addition to their bento offerings, Marugame Seimen has announced that they will introduce wakame seaweed as a free topping starting September 9. This marks the first time that a topping has been added to their udon bento since its inception. The light, ocean-fresh aroma and crisp texture of the wakame will elevate the deliciousness of the freshly made udon, perfectly complementing the broth and various ingredients.

About Marugame Seimen

Marugame Seimen is dedicated to delivering the best udon experience, encapsulated by their brand message: "The udon here is alive." Every store operates as its own noodle factory, creating fresh udon daily from scratch, much to the delight of local and international customers alike. With over 800 stores across Japan and growing popularity abroad, Marugame continues to draw crowds seeking authentic, delicious udon and tempura in a vibrant setting.

Commitment to Sustainability

In addition to creating delightful food experiences, Marugame Seimen is also committed to sustainability. As part of their efforts to promote diversity and inclusion, they have opened a reuse facility for udon buckets in Kakogawa City, Hyogo Prefecture, which began operations in August 2023. The company aims to repair and reuse buckets to reduce waste by approximately 1.5 tons annually by 2027, while also actively engaging in food education initiatives, such as hands-on udon-making classes for children. Marugame is continuously striving to minimize plastic use by implementing reusable tableware and incorporating biodegradable materials into their takeout products.

For further details, visit their official website: Marugame Seimen.

About Toridoll Holdings

Toridoll Holdings operates various dining chains under the slogan, "Fill this planet with the excitement of food." The company is on a mission to provide a unique dining experience that stimulates all five senses, with a focus on culinary excellence and innovations in the food industry. Toridoll aims to continue evolving and expanding both domestically and internationally, as they pursue their vision of becoming a globally recognized food company from Japan.