New City Properties Partners with Pivot to Manage FORTH Atlanta Hotel

Pivot Takes the Helm at FORTH Atlanta

In a significant development for Atlanta's hospitality scene, Pivot, the lifestyle operating segment of Davidson Hospitality Group, has been appointed by New City Properties to operate the newly unveiled FORTH Atlanta. This establishment is set against the backdrop of the vibrant Old Fourth Ward, an area known for its rich culture, art, and history.

FORTH Atlanta is more than just a hotel; it represents a multifaceted destination merging wellness, design, and culinary experiences. The property features a striking 16-story diagrid tower that encompasses a luxury boutique hotel comprising 196 rooms, including 39 extended-stay apartment-style accommodations. Visitors can indulge in four unique food and beverage offerings and can also take advantage of an impressive 9,700 square feet of event space, ideal for gatherings or conferences.

For those looking to unwind, the expansive outdoor pool and deck provide a serene escape, while the state-of-the-art 20,000 square-foot fitness center caters to wellness enthusiasts. The fitness center not only offers a variety of classes but also features spa-like wellness services, making it a comprehensive health destination.

In addition to the hotel amenities, the FORTH Club stands out as a members-only social hub, designed to foster community and connection. With critically curated programming, an exclusive dining setup, and a dedicated lounge area, the club aims to elevate social interactions among members, creating a space where like-minded individuals can gather.

Thom Geshay, the CEO and President of Davidson Hospitality Group, expressed his enthusiasm regarding the collaboration, stating, “It is a privilege to collaborate with our partners at New City Properties. Our aim is to raise the bar in terms of performance and create exceptional experiences for our guests in this vibrant neighborhood.” His comments reflect a commitment not just to hospitality but to the local community by leveraging the area's uniqueness.

Jim Irwin, President of New City Properties, also shared insights on the development, stating that FORTH Atlanta is not just a hotel; it is quickly emerging as a new gathering place for creativity and connection in Atlanta. This aligns with New City’s mission, which focuses on creating distinct spaces that enhance community interactions.

The Old Fourth Ward, with its recent developments including the Ponce City Market and the Eastside Trail of the BeltLine, is a thriving neighborhood that has attracted much attention. Pivot’s expertise in operating independent hotels ensures that FORTH Atlanta will provide exceptional experiences, melding local flair with hospitality excellence.

Beyond FORTH Atlanta, Davidson Hospitality Group manages several esteemed properties in the region, including Bellyard in West Midtown Atlanta and Barnsley Resort in Adairsville. This breadth of operation showcases the group's commitment to fostering unique experiences across a variety of settings.

In summary, the introduction of FORTH Atlanta marks a pivotal moment in Atlanta's hospitality landscape, with an incredible blend of luxury, community, and wellness at its core. As Pivot takes charge, the focus will undoubtedly be on creating memorable experiences that resonate with both guests and locals alike.