Dentsu Japan AI Center
2025-07-07 02:54:23

Dentsu Group Launches the Dentsu Japan AI Center to Propel Corporate Transformation

Dentsu Group Launches Dentsu Japan AI Center



On July 7, 2025, Dentsu Group officially launched the Dentsu Japan AI Center, a cross-organizational entity designed to lead the company's advancements in artificial intelligence (AI). The Dentsu Japan AI Center comprises five key companies within the Dentsu Group: Dentsu Research Institute, Dentsu Inc., Dentsu Digital, Septeni Holdings, and Ignition Point. This initiative is set to provide critical resources and expertise in AI, ultimately accelerating corporate transformation for Dentsu Group and its clients.

The Evolution of AI in Corporations



In recent years, AI has evolved from merely enhancing operational efficiency to becoming a transformative force within entire corporate structures. Many businesses are transitioning toward becoming "AI-native companies," which embed AI at the core of their operations. However, in Japan, the implementation of AI has often been limited to departmental levels, creating challenges in developing cohesive strategies and systems for the organization as a whole. Recognizing this gap, Dentsu Group envisions the Dentsu Japan AI Center as a "Center of Excellence" (CoE) where approximately 1,000 AI specialists will collaborate across various business units, executive management, administrative branches, and technical departments.

Comprehensive AI Strategy for Dentsu Group



The Dentsu Japan AI Center aims to unify expertise, data, technology, and insights across the organization. Its mission extends beyond internal development and implementation of AI solutions, encompassing support for clients' own AI initiatives. By focusing not only on operational efficiency and advanced marketing but also on developing AI agents and reinforcing AI data infrastructure, the center will implement a comprehensive strategy with six specialized units:

1. AI Business Efficiency Unit
This unit promotes productivity and operational efficiency through AI utilization in the day-to-day operations of Dentsu. They focus on developing and implementing necessary AI tools, ensuring that AI becomes embedded in routine tasks.

2. AI Marketing & Creative Enhancement Unit
By integrating human creativity with AI capabilities, this unit works to refine all processes within marketing and creative projects. They aim to accelerate the development and practical application of AI solutions that contribute to client growth.

3. Integrated Marketing AI Agent Development Unit
This unit will create an "Integrated Marketing AI Agent" that connects various AI applications to offer comprehensive support throughout marketing processes, in addition to advancing research on AI agent technologies.

4. AI and Data Infrastructure Enhancement Unit
Strengthening its unique AI data infrastructure, including models like the "People Model" based on extensive consumer data, this unit ensures a cutting-edge foundation for AI utilization.

5. AI Marketing Transformation (AIMX) Unit
Dedicated to assisting clients with the development and deployment of marketing AI agents, this unit will provide ongoing support from consulting to strategy formulation, enhancing efficiency and speed in marketing processes.

6. AI Transformation Unit
This unit supports the development and implementation of AI agents across various sectors, including management, business development, human resources, and sales, fostering the growth of AI talent and facilitating cultural shifts towards AI-native organizations.

Collaborative Approach to AI Development



The Dentsu Japan AI Center will work closely with the "Dentsu Japan AI Governance Committee" to create an environment conducive to the effective use of AI services within the organization. This includes promoting collaborations with academic institutions to leverage research findings for technological advancements.
The Dentsu Group intends to leverage the launch of this center as a turning point to enhance corporate transformation through AI and deliver new value to clients and society, aiming to evolve into a true "AI-native company."

AI For Growth



Dentsu Group's unique AI strategy, termed "AI For Growth," emphasizes the synergy between human intelligence and AI. This initiative demonstrates the group’s commitment to utilizing AI to foster growth for its clients and society at large.
For more information about AI For Growth, please visit: AI For Growth.

Reference Materials



Dentsu Research Institute is committed to addressing societal challenges through integrative collaboration across systems integration, consulting, and think tank functions, all while promoting cross-innovation to create new value for the future.


画像1

画像2

画像3

Topics Business Technology)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.