Introducing New Premium Drip Coffee Range for Easy Gourmet Enjoyment at Home

Experience Gourmet Coffee Anytime at Home

AJINOMOTO AGF, led by CEO Kenji Shimamoto, has unveiled a new range in its well-loved "Chotto Zetsuyaku Coffee Shop®" Premium Drip Coffee line. Set to launch on September 1, 2026, this new offering includes three main products in a 9-pack size: Aroma-Infused Special Blend, Aroma-Proud Mocha Blend, and Rich Deep Roasted Kilimanjaro Blend, alongside the introduction of an 8-item series featuring local blends. This expansion aims to cater to coffee enthusiasts who desire an easy yet authentic coffee experience at home or at the office.

The Premium Drip Coffee is crafted from 100% selected Arabica beans, known for their rich aroma and full-bodied flavor. The unique hand-drip method used in brewing ensures a delightful experience even without any specialized equipment. Simply pouring hot water over the coffee creates a wonderful aroma and allows for a flavorful extraction that mimics the richness found in café settings.

In recent years, there has been a growing trend for coffee lovers to enjoy takeout styles. However, many still wish to savor a genuine coffee experience at home or in the workplace. The "Chotto Zetsuyaku Coffee Shop®" Premium Drip has witnessed a sales increase of approximately 1.2 times over the past five years, addressing the shifting demands for easily accessible yet high-quality coffee options. Consumers have expressed interest in trying various flavors and have requested more manageable pack sizes, leading to the introduction of the convenient 9-pack format.

Moreover, the "Chotto Zetsuyaku Coffee Shop®" line features region-specific blends created to match the distinct preferences of coffee drinkers across Japan. Since 2018, AJINOMOTO AGF has developed these localized flavors based on detailed consumer preferences, targeting eight different regions and offering them in three forms: regular coffee, personal drip, and instant coffee. The new 9-pack local blend products are introduced with the same objective; to allow consumers to easily explore their preferred taste.

The brand communicates its mission through the tagline "Coffee to the Heart," which emphasizes the balance between convenience and an authentic coffee experience. The goal is to provide satisfying moments for coffee enthusiasts even amidst their busy daily lives.

New Product Overview

Product Names and Capacities:

1. Aroma-Infused Special Blend - 8g × 6 packs, 9 packs, 14 packs
2. Aroma-Proud Mocha Blend - 8g × 9 packs, 14 packs
3. Rich Deep Roasted Kilimanjaro Blend - 8g × 9 packs, 14 packs
4. Hokkaido Rich Roast Blend - 8g × 9 packs
5. Tohoku Rich Blend - 8g × 9 packs
6. Kanto Deep Flavor Blend - 8g × 9 packs
7. Tokai Breakfast Blend - 8g × 9 packs
8. Hokuriku Clear Flavor Blend - 8g × 9 packs
9. Kansai Smooth Blend - 8g × 9 packs
10. Setouchi Smooth Blend - 8g × 9 packs
11. Kyushu Smooth Blend - 8g × 9 packs
12. Decaffeinated Blend - 8g × 6 packs

Product Features:

1. The Aroma-Infused Special Blend features a luxurious combination of Colombian beans, offering a clear aroma and rich taste.
2. The Aroma-Proud Mocha Blend releases the sweet fragrance of Ethiopian mocha beans, delivering a delectable, premium cup.
3. The Rich Deep Roasted Kilimanjaro Blend showcases the intense flavor and aroma of Tanzanian beans with deep roasting.
4. Each regional blend is specifically crafted to embody the preferred flavors in its respective area, ensuring a unique and high-quality coffee encounter.
5. The Decaffeinated blend allows for the enjoyment of rich flavors without the caffeine buzz, made from Colombian beans reduced by 97% caffeine content.

Pricing and Release Information:

- Pricing: Open pricing
- Release Date: 9-pack selections available from September 1, 2026, while other sizes will gradually transition from late August 2026.
- Sales Regions: Nationwide distribution for popular flavors, with localized varieties available at select retailers and online.

As AJINOMOTO AGF continues to expand its coffee offerings, they remain committed to delivering satisfaction to coffee lovers everywhere, enhancing their daily routines with exquisite flavors.

For more information or inquiries, customers can contact the AJINOMOTO AGF customer service hotline at 0120-17-8651.