BODYARMOR Sports Drink Embraces Bold Transformation with New Identity and Campaign

BODYARMOR Sports Drink Unveils New Look and Campaign

BODYARMOR Sports Drink is stepping into a new era, marking a significant transformation in its brand identity aimed at reaching a broader audience while staying true to its foundation. The iconic sports drink brand has recently launched a refreshed visual identity alongside a national campaign titled 'Choose Better'. This bold initiative underscores BODYARMOR’s commitment to authenticity, quality, and innovation in the sports drink category.

A Bold New Look

The revamped visual identity features an updated wordmark, striking new packaging, and the introduction of the brand's first-ever icon. This transformation represents nearly 15 years since BODYARMOR disrupted the sports drink market, emphasizing its dedication to offering premium hydration options powered by real ingredients without compromising on flavor or quality.

The redesign not only modernizes BODYARMOR's aesthetic but also seeks to reinforce its core values, which revolve around being bold, authentic, and unapologetically real. Tom Gargiulo, BODYARMOR's Chief Marketing Officer, expressed enthusiasm about this evolution, noting that the brand stands firm on its foundational principles even as it adapts to the changing landscape of the sports drink industry.