#Japan #Fashion #Yurakucho #Amepla

AMEPLA Shop Relaunch in Yurakucho

In the bustling district of Yurakucho, the AMEPLA Shop has undergone a significant transformation, marking a new chapter in its mission to seamlessly blend healthcare with fashion. On the 5th floor of Yurakucho Marui, known for its impressive foot traffic of 1.36 million monthly visitors, this innovative space is set to open its doors, inviting customers into a realm where health and style converge.

What is AMEPLA?

The AMEPLA brand emerges as a revolutionary healthcare shop that aims to address common physical concerns through the development and sale of original products. Its core mission is to create items that resonate with consumer desires—transforming abstract needs into tangible solutions. Rather than merely focusing on trendiness or convenience, AMEPLA strives to enhance the happiness that lies beyond the products themselves, thus delivering unparalleled value in every purchase.

Looking ahead to October 2024, AMEPLA successfully hosted its first pop-up shop at Yurakucho Marui, receiving an enthusiastic response that laid the groundwork for now introducing a permanent physical location. This newly designed store promises a more spacious and comfortable environment, featuring an expanded product lineup tailored to meet diverse health and wellness needs.

Experience AMEPLA's Unique Offerings

One of the standout features of the AMEPLA Shop is its interactive experience zones, addressing a range of modern health issues such as joint pain, bodily tension, and hair damage. Customers can engage with three dedicated health experience booths where staff offer personalized advice and demonstrations of products and care techniques. This interaction signifies AMEPLA's commitment to understanding individual challenges, ensuring that every visitor leaves with solutions that fit their specific requirements.

Among the noteworthy products available for customers to try out are:

• - BEAXIS Balance Core Sneakers (2.5) - Priced at ¥16,390 (tax included), these popular sneakers stimulate core muscles with every step, combining practical exercise with stylish design suitable for both men and women.

• - Hoguterior Massage Seat - At ¥24,200 (tax included), this electric massage seat provides relief for lower back pain while being easily attachable to any chair, enhanced with heat therapy features for optimal muscle relaxation.

• - RAKUNA Shoulder Blade Relief Pillow - This revolutionary pillow goes for ¥9,790 (tax included) and is designed to alleviate shoulder tension in just 10 seconds. Developed in collaboration with specialists from a chiropractic clinic, its unique structure offers targeted pressure on surrounding muscles.

• - Circle Balance Yoga Chair - Designed under the guidance of yoga instructors, this chair priced at ¥18,480 (tax included) helps users easily improve their flexibility. By working on hip area muscles, it promotes a balanced posture for a healthier body.

In addition to these items, the shop will also feature a variety of other popular healthcare products previously available only online, creating a comprehensive shopping experience for health-conscious consumers.

Store Information

• - Opening Date: May 21, 2025 (Wednesday)
• - Location: Yurakucho Marui, 5th Floor
• - Operating Hours: 11:00 AM – 8:00 PM (closed on facility's regular holidays)

Note: The existing shop will continue operations until May 21, 2025; however, please be advised that on May 19 (Monday), the store will close early at 6:00 PM, and it will remain closed on May 20 (Tuesday) for relocation preparations.

For more details, visit Yurakucho Marui or Marui. AMEPLA looks forward to welcoming customers to its new and exciting location, poised to make health and wellness an integral part of everyday life, all while keeping style in mind.