#Japan #Tokyo #Korean Beauty #SKINFOOD #Rice Brightening

SKINFOOD Unveils the Rice Brightening Line

SKINFOOD, a renowned total cosmetics brand under Food Cosme Co., Ltd. and a subsidiary of IK Holdings based in Nagoya, has announced the release of its new Rice Brightening Line. This range, inspired by the beneficial properties of rice wash water, includes four innovative skincare products that will begin rolling out from June 26, 2025, at Loft and PLAZA stores across Japan.

This skincare line harnesses the power of Icheon rice, a premium quality rice known for its rich nutritional profile, including high-quality plant proteins and vitamins. The rice undergoes a meticulous fermentation process with white koji mold for 48 hours, allowing for a valuable extract that provides hydration, smoothness, and an even skin tone, helping users achieve that coveted radiant complexion.

Key Features of the Rice Brightening Line

1\. White Koji Fermentation Water

The white koji fermentation water, known locally as Nulke and traditionally used in makgeolli brewing, serves as the foundation of this product line. It is known for enhancing skin clarity and assists in achieving a more toned appearance.

2\. Rice Pore Complex

The exclusive Rice Pore Complex integrates ingredients such as rice seed water and several amino acids to support pore care and lead to smoother skin texture. This functional ingredient provides essential moisture, promotes uniformity in skin tone, and nourishes the skin’s barrier.

Additional Skin-Nurturing Ingredients

Apart from its core components, the Rice Brightening Line is enriched with:

• - PHA (Polyhydroxy Acid): This component aids in achieving even skin tone while enhancing hydration and maintaining the skin’s protective barrier.
• - Licorice Extract: This plant-based ingredient derived from licorice roots helps reduce oiliness, contributing to clearer and healthier skin.
• - Protease: An enzyme that assists in gently exfoliating the skin by breaking down proteins and peptides, which helps to effectively remove dead skin cells and refine the skin’s texture.

Product Breakdown

Each product in the Rice Brightening Line is crafted with specific textures and benefits:

Rice Brightening Toner

Retail Price: ¥1,980
This refreshing toner has a non-greasy, hydrating water-like texture that provides moisture to the skin’s surface and refined pores. It can be applied using a cotton pad or by hand, and offers versatility as a wipe or mask.

Rice Brightening Serum

Retail Price: ¥2,200
Designed to impart a moist and smooth finish, this serum enhances the skin's elasticity and shine, contributing to a lively look. It is applied before a cream and absorbed through gentle rolling motions.

Rice Brightening Cream

Retail Price: ¥2,200
This gel cream, packed with moisture, ensures the skin remains hydrated without feeling sticky, promoting a bright and clear complexion. It is perfect for application at the end of your skincare routine.

Rice Brightening Daily Mask

Retail Price: ¥2,750
Featuring a thin and soft eco-skin cell material, this daily mask can be used easily during busy mornings or before makeup, providing essential pore care and freshness.

Where to Buy

These products will initially be available at Loft stores (some exclusions apply), Loft’s official online store, and PLAZA outlets starting from June 26, 2025. Note that availability may vary by location, so consumers are encouraged to check their nearest store or the official website for updates.

For more information and updates, visit SKINFOOD's Official Online Shop.

About SKINFOOD

Founded in 1957, SKINFOOD is dedicated to creating cosmetics derived from natural food ingredients that nurture both skin and spirit. Their commitment to sustainable practices is evident as they replace plastic packaging with eco-friendly materials, promoting a green lifestyle. SKINFOOD continues to be a leading name in Korean beauty, making quality products accessible through various retail channels.

For any press inquiries, please contact the Food Cosme public relations office via email: [email protected].