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Trust & Will Welcomes Bill Parker as Chief Technology Officer

In a significant move to boost its technological capabilities, Trust & Will, a leading online estate planning service, has announced the appointment of Bill Parker as its new Chief Technology Officer (CTO). With more than twenty years of experience in technology leadership, particularly in fintech and proptech, Parker is set to play a crucial role in driving the company's growth and innovation in artificial intelligence (AI) and platform development.

Parker's Extensive Experience

Before joining Trust & Will, Parker held the CTO position at Leap, where he transformed the company by pushing for AI-native product development. His impressive history includes substantial contributions at Built Technologies, where he successfully oversaw a tenfold increase in the company's product and engineering capabilities, relating to over $100 billion in managed construction spending. Additionally, he devoted almost 17 years to Rocket Companies, where his journey began in engineering roles and culminated in him being selected to establish Rocket Loans as a key player in the financial industry.

A Perfect Fit for Trust & Will

Cody Barbo, the Co-Founder and CEO of Trust & Will, believes Parker's expertise is precisely what the company needs at this stage of its evolution. According to Barbo, Parker's proficiency in scaling platforms, building teams, and leading AI-driven product initiatives makes him the right choice to help Trust & Will enhance its offerings for families, advisors, and legal professionals.

Parker expressed enthusiasm regarding his new position, highlighting the potential of Trust & Will's existing framework. He stated, "Trust & Will has built something that genuinely matters, with a mission to make estate planning accessible and useful for families. The opportunity to help construct AI-driven tools for legacy planning aligns perfectly with my passion for technology that serves a meaningful purpose."

Goals for the Future

As Parker steps into his role, he aims to lead Trust & Will's engineering team and technology strategy in a manner that fosters growth across its vast network of over one million users and 26,000 financial advisors. One of his main objectives will be to expand AI-powered features such as intelligent document workflows and personalized planning guidance. This aims to enhance the experience for both families and the professionals assisting them in estate planning.

Trust & Will’s commitment to innovative estate planning solutions is evident not only through its new leadership but also through its status as a certified B Corporation. The organization is dedicated to transforming the landscape of estate planning in the United States, offering services that are accessible, affordable, and tailored to individual needs across varying state laws.

Trust & Will: A Leader in Digital Estate Planning

Founded in 2017, Trust & Will is recognized for its pioneering approach to digital estate planning. The platform empowers users to create essential legal documents like wills, trusts, and healthcare directives easily and securely. Additionally, Trust & Will continues to partner with notable entities, from banks to nonprofits, projecting a future where estate planning is an integral part of comprehensive financial wellness.

In recent years, the company has earned accolades for its innovative approach, being listed among Fast Company’s Most Innovative Companies and recognized by the Financial Times as one of the Americas' Fastest Growing Companies. With Bill Parker at the helm of technology, Trust & Will is poised to redefine the estate planning process even further, making it a significant component of modern financial strategy and peace of mind for families throughout the nation.