Decencia’s Royal User Event: Enhancing Customer Relations Through Skincare Consultations
On July 13, 2025, Decencia, a skincare brand specializing in sensitive skin, celebrated the launch of its new product, the Disency Bright Lift Lotion, with an exclusive event for its royal users in Omotesando, Tokyo. Organized by DECENCIA Co., Ltd., a part of the POLA ORBIS Group, the event highlighted the brand's commitment to understanding and valuing customer feedback. The day was structured in three sessions accommodating around 120 attendees, creating a space where consumers could connect intimately with the brand and its representatives.
The event kicked off in a relaxed atmosphere, with guests enjoying original drinks as they mingled. A notable feature was the “Skincare Consultation with Decencia Employees,” which set a platform for attendees to engage directly with company staff. Participants had the chance to ask questions, engage in conversations about product usage, and learn effective skincare techniques. As discussions flourished at each table, it became evident that attendees significantly appreciated the opportunity to deepen their understanding of the new lotion and its benefits.
Decencia’s President, Hideaki Nishino, who took on the role in January 2025, opened the event with a heartfelt message. He expressed gratitude for the attendees and articulated the company’s purpose of addressing skin inequities. His passionate declaration resonated well with the audience, as he emphasized the goal of making the event the hottest spot in Japan.
During the product introduction segment, Star, the product planning team member, provided an overview of the Disency Bright Lift Lotion, which was released on June 26. He emphasized the concept of 'Omni-directional Bright Lift Care' and discussed the groundbreaking formulation unique to the POLA ORBIS Group. The lotion is designed to offer a rich yet non-greasy texture, ensuring it penetrates the skin smoothly. Feedback from attendees who sampled the product was overwhelmingly positive, with many observing a noticeable glow immediately after application.
The highlight was undoubtedly the skincare consultation session. Employees from Decencia took their seats at each table, eagerly responding to questions and engaging in discussions about product features and appropriate application methods. Attendees expressed joy, stating that this personalized interaction not only enhanced their knowledge of the products but also boosted their consciousness regarding effective skincare practices.
Feedback gathered through audience surveys indicated 100% satisfaction among participants. Quotes from attendees included reflections on the thorough explanations received about how to use the products effectively, the comprehensive understanding developed around the benefits based on ingredients and mechanisms, and an overall deepened loyalty to the Decencia brand. Many participants noted their eagerness to try out new products after experiencing firsthand the brand's dedication to customer education.
Decencia's mission is to create an accessible tomorrow by alleviating sensitive skin issues faced by families. Founded in 2007, it has consistently focused on addressing customer skin challenges through thoughtful products and services. This event underscores Decencia’s commitment to maintaining close ties with its consumer base by valuing their real voices and needs.
As the brand looks to the future, it aims to continue providing useful information and services that cater to individual skin concerns. The positive outcomes from the royal user event reinforce Decencia's path forward in its journey of facilitating effective skincare experiences.
For more details, visit the Decencia brand site here or their corporate site here. For assistance, contact the Decencia customer center at 0120-714-115.
The event kicked off in a relaxed atmosphere, with guests enjoying original drinks as they mingled. A notable feature was the “Skincare Consultation with Decencia Employees,” which set a platform for attendees to engage directly with company staff. Participants had the chance to ask questions, engage in conversations about product usage, and learn effective skincare techniques. As discussions flourished at each table, it became evident that attendees significantly appreciated the opportunity to deepen their understanding of the new lotion and its benefits.
Decencia’s President, Hideaki Nishino, who took on the role in January 2025, opened the event with a heartfelt message. He expressed gratitude for the attendees and articulated the company’s purpose of addressing skin inequities. His passionate declaration resonated well with the audience, as he emphasized the goal of making the event the hottest spot in Japan.
During the product introduction segment, Star, the product planning team member, provided an overview of the Disency Bright Lift Lotion, which was released on June 26. He emphasized the concept of 'Omni-directional Bright Lift Care' and discussed the groundbreaking formulation unique to the POLA ORBIS Group. The lotion is designed to offer a rich yet non-greasy texture, ensuring it penetrates the skin smoothly. Feedback from attendees who sampled the product was overwhelmingly positive, with many observing a noticeable glow immediately after application.
The highlight was undoubtedly the skincare consultation session. Employees from Decencia took their seats at each table, eagerly responding to questions and engaging in discussions about product features and appropriate application methods. Attendees expressed joy, stating that this personalized interaction not only enhanced their knowledge of the products but also boosted their consciousness regarding effective skincare practices.
Feedback gathered through audience surveys indicated 100% satisfaction among participants. Quotes from attendees included reflections on the thorough explanations received about how to use the products effectively, the comprehensive understanding developed around the benefits based on ingredients and mechanisms, and an overall deepened loyalty to the Decencia brand. Many participants noted their eagerness to try out new products after experiencing firsthand the brand's dedication to customer education.
Decencia's mission is to create an accessible tomorrow by alleviating sensitive skin issues faced by families. Founded in 2007, it has consistently focused on addressing customer skin challenges through thoughtful products and services. This event underscores Decencia’s commitment to maintaining close ties with its consumer base by valuing their real voices and needs.
As the brand looks to the future, it aims to continue providing useful information and services that cater to individual skin concerns. The positive outcomes from the royal user event reinforce Decencia's path forward in its journey of facilitating effective skincare experiences.
For more details, visit the Decencia brand site here or their corporate site here. For assistance, contact the Decencia customer center at 0120-714-115.
Topics Consumer Products & Retail）
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