#New Zealand #Auckland #Air New Zealand #Emilia Wickstead #Aotearoa

Air New Zealand's New Uniform: A Celebration of Culture and Identity

On April 10, 2025, Air New Zealand proudly introduced its highly awaited new uniform, a bold collection that reflects the rich cultural heritage of Aotearoa. This innovative design, crafted by celebrated designer Emilia Wickstead, features distinctive prints and colors that beautifully showcase the uniqueness of New Zealand to the world.

The Essence of Aotearoa

The new uniform represents more than just clothing; it symbolizes a grand celebration of the airline's identity and cultural roots. Each piece tells a story rooted in the traditions of the Māori people and reflects the values of inclusivity and pride within the Air New Zealand family. The collection aims to evoke a sense of belonging and connection among the airline's 6,000 global team members.

Collaborating Artists

Emilia Wickstead took the reins on this project with a deep respect for New Zealand's heritage. The uniforms include bespoke hand-painted prints by tā moko artist Te Rangitu Netana, further embedding authentic Māori artistry into the designs. Wickstead emphasizes, "Good design should evoke pride and occasion, and this uniform embodies that sentiment."

Key Pieces in the Collection

Among the standout designs is The Fine Print – Dress, showcasing intricate kōwhai prints that pay homage to native flora. Also notable is The Collective Thread – Shirt, featuring the striking purapura whetū patterns that are adaptable, making them suitable for any cabin crew or ground staff member. To further enhance inclusivity, the Ie Faitaga will be trialed by team members from Pasifika backgrounds, making the collection diverse and representative.

Additionally, new pilot uniforms consist of a bold pinstripe suit paired with a kiwi feather lining, signifying leadership and the airline's dedication to maintaining a prestigious image.

Leadership’s Vision

Air New Zealand's Chief Executive Greg Foran shared his perspective on the new concept: "For us, this is more than just a uniform. It is a celebration of our people, our culture, and our values. Our tradition of being bold is encapsulated within these designs, which celebrate our unique qualities."

He continued, emphasizing how the new attire reflects the spirit of innovation and commitment to heritage that defines the airline's mission. This initiative reinforces Air New Zealand's longstanding dedication to standing out and embracing its cultural roots.

Next Steps

As part of the rollout, the airline plans an onboard wearer trial scheduled to begin in May 2025. After gathering feedback from the team members, the new uniforms will officially debut system-wide by 2026. This initiative currently showcases Air New Zealand's dedication to evolving while honoring its proud heritage.

Conclusion

In summary, Air New Zealand's new uniform is a bold statement of identity and pride, beautifully blending the artistry of Emilia Wickstead and Te Rangitu Netana's cultural narratives. This collection promises to elevate the airline's presence and reflects a poignant homage to New Zealand's rich heritage. As Air New Zealand seeks to expand its reach and services, this striking uniform heralds a new era embodying creativity, cultural significance, and a commitment to inclusivity.

For those interested in seeing the collection, photographs and videos showcasing the uniform are available, highlighting the exquisite design and detailing that sets it apart on a global stage.