Ruder Finn Strengthens Brand Experience with New Leadership in Consumer Goods Division
Ruder Finn, a recognized leader in the global communications and integrated marketing agency landscape, has recently announced an exciting development in its Brand Experience division. The agency has appointed Ilana Shenitzer as the Executive Vice President and Head of Consumer Goods, stationed in Denver. This strategic move is set to bolster Ruder Finn's existing market presence, particularly following the agency's acquisition of Big Sky Communications, which also has a strong footprint in Denver. Ilana brings a wealth of experience to her new role. With more than 20 years in brand marketing, she has successfully spearheaded innovative campaigns for some of the world's most notable brands, such as ABSOLUT, General Mills, and Procter & Gamble. This extensive background positions her perfectly to lead Ruder Finn’s growth in the competitive consumer goods sector. "Ilana is an essential addition to our Brand Experience practice," noted Corinne Gudovic, the Managing Director of Brand Experience at Ruder Finn. Her expertise across various industries, including consumer technology and packaged goods, will undoubtedly solidify Ruder Finn's position as a leader in these categories. Ilana expressed her enthusiasm about joining Ruder Finn, emphasizing the company's commitment to collaboration and innovation. "I have had the honor of working with some of the most incredible brands in the world over the last two decades," she stated. "Joining Ruder Finn presents an exciting opportunity to work with a dynamic team that shares my passion for creativity and growth." Moreover, Ruder Finn has recently been appointed as the agency of record for Kite Hill, a prominent dairy-free food brand. In this role, Ruder Finn is tasked with leading Kite Hill's strategic communications across various platforms, including social media and influencer engagements. Connie Sintuvat, Kite Hill's Vice President of Marketing, praised the partnership, stating that Ruder Finn "operates as an extension of my team," reflecting the collaborative spirit that defines the agency’s approach. She noted that Ruder Finn’s expertise has significantly helped position Kite Hill as a leader in the dairy-free sector, from planning stages to execution. Founded in 1948, Ruder Finn has continually redefined what public relations means in the modern landscape. For over 75 years, the agency has shaped narratives that move not just brands, but entire industries. By marrying bold strategies with precision in the execution based on a local understanding of markets, the agency is equipped to tackle the complexities of contemporary communication. Now organized into five core practice areas—Healthcare, Technology, Commerce, Leadership, and Workplace—Ruder Finn leverages various digital innovations, including its tech incubator RF TechLab and the AI-driven creative hub RF Studio53. This expertise allows the agency to stay ahead of trends while delivering targeted customer engagement strategies. With offices dispersed across the globe—from the U.S. to Europe, Asia, and the Middle East—Ruder Finn continues to expand its influence and offerings, ensuring it remains at the forefront of the communications industry.