#USA #Los Angeles #SRG #REVOLVE #Sofia Richie

REVOLVE and Sofia Richie Grainge Unveil SRG

On October 16, 2025, fashion retailer REVOLVE Group, Inc. proudly announced the launch of a new in-house brand, SRG, designed by the fashion icon and entrepreneur Sofia Richie Grainge. This collaboration represents a fusion of innovation and style, tailored specifically for Millennial and Gen Z consumers who value quality and timeless elegance.

A Vision for Timeless Fashion

After years of carving her niche in the fashion industry, Sofia has channeled her instinctive aesthetic into SRG, which reflects her unique style philosophy – a harmonious blend of polished sophistication and effortless charm. The collection sets out to offer pieces that can be easily integrated into a modern wardrobe, encouraging individuality and personal expression through style.

"SRG is a reflection of the way I've always approached getting dressed; intentional, timeless, and personal," Sofia notes. The design philosophy behind SRG is deeply rooted in the idea that fashion should not only be stylish but also possess a lasting quality that transcends trends. Each piece in the collection has been thoughtfully crafted, with meticulous attention to detail, from the tailored cut of blazers to the sumptuous drape of silk shirts. Every material is selected for its durability, ensuring that these are not just fleeting trends, but wise investments for the modern consumer.

Celebrating Modern Femininity

As Raissa Gerona, Chief Brand Officer of REVOLVE, emphasizes, the launch of SRG marks a significant chapter for the brand. It not only expands REVOLVE's in-house portfolio but also aligns seamlessly with their commitment to providing fresh, innovative fashion choices. Sofia's role in the partnership is pivotal, as her creative vision and cultural insights elevate the brand's aesthetic to a level that resonates deeply with its audience.

Sofia's influence as a cultural tastemaker is reflected in the collection's focus on modern femininity. With clean lines, classic silhouettes, and refined craftsmanship, SRG encapsulates a style that is both contemporary and enduring. Sofia explains that she endeavored to create a brand that fans would return to season after season, constructing a collection designed for longevity and everyday wear. She believes that every detail, from fabric choice to silhouette design, should resonate with the wearer and reflect their personal style.

The Collection's Debut

The inaugural collection from SRG features a carefully curated range of ready-to-wear staples, including tailored suits, stylish outerwear, luxurious silk shirts, and adaptable dresses. These items are offered in neutral colors with subtle seasonal accents, emphasizing sophisticated simplicity and versatility. With prices ranging from $250 to $1,850, the collection caters to varied style preferences and budgets, available in sizes XXS to XL.

For fashion enthusiasts eager to shop the latest in contemporary styles, the first drop is now live, exclusively available at REVOLVE.com, FWRD.com, and srg-atelier.com. The introduction of SRG not only furthers REVOLVE’s dedication to forward-thinking fashion but reinforces Sofia Richie Grainge's status as a leading voice in the contemporary style landscape.

As the fashion world awaits the impact of SRG, it is apparent that this partnership will not only enhance REVOLVE’s offerings but will revolutionize how we think about quality and design in women's fashion. Stay tuned for further updates and dive into the world of SRG where every piece is an investment in style, confidence, and identity.