#Japan #Takamatsu #Tantanmen #Hanamaru Udon #Udon Lovers

Hanamaru Udon's New Seasonal Delight: Chilled Tantanmen

Hanamaru Udon, a well-known Sanuki udon chain based in Takamatsu City, Kagawa Prefecture, is set to unveil a beloved dish that has garnered immense popularity over the past summers. Starting from April 23, 2026, Hanamaru Udon will officially launch its renowned Chilled Tantanmen as part of the regular menu. This previously seasonal dish will now delight fans across all three seasons: spring, summer, and autumn.

A Beloved Favorite

The Chilled Tantanmen has been one of Hanamaru's most successful items, typically introduced as a limited-time summer special. However, due to continuous customer requests, the chain has decided to elevate the dish to a new standard, ensuring it is available throughout the year.

The Signature Flavors

Hanamaru Udon takes pride in the authentic flavors of their items. The Chilled Tantanmen boasts three distinct varieties, each enhancing the dish's rich, mouthwatering experience:

1. Classic White Sesame Tantanmen - Experience the perfect combination of rich meat sauce and creamy sesame dressing. The crunchy peanuts add a delightful texture, making this dish easy to enjoy with just the right amount of heat, enhanced with spicy sesame oil.

2. Creamy Onsen Tamago Tantanmen - For those who enjoy a lighter touch, this variant features a soft, runny egg added on top, enriching the flavor profile. Mixing in the egg with the noodles and meat sauce creates a creamy delight that's perfect even for those wary of spice.

3. Hearty Pork Shabu Tantanmen - Ideal for the more robust appetite, this dish is generously loaded with juicy pork shabu and sprinkled with a special sauce made from meat sauce, sesame oil, and vinegar to keep things fresh and invigorating. A flavorful meal that balances savory and zesty elements perfectly.

Each dish is complemented by the chewy, firm texture of Sanuki udon noodles, making every bite a satisfying experience.

Tailored to Your Taste

An attractive feature of Hanamaru's Chilled Tantanmen is the ability for customers to adjust the spiciness. Guests can request an increase in chili oil or opt for none at all, catering to varied preferences. This ensures that both spice enthusiasts and those who prefer milder flavors can enjoy their meal fully.

Promotional Campaigns

To celebrate the launch, Hanamaru is running an exciting giveaway on X (formerly Twitter) starting April 23rd. By participating in the follow-and-repost campaign, customers can enter daily for a chance to win prizes, including free udon vouchers.

Campaign Details:

• - Timeline: April 23, 2026, 12:00 PM to May 2, 2026, 11:59 PM
• - How to Enter: 1) Follow the official Hanamaru Udon Twitter account, 2) Repost the campaign post to get instant results.
• - Grand Prize: 5 free udon vouchers will be awarded to lucky winners throughout the campaign period and an additional opportunity for W chances to win more prizes.

A Commitment to Tradition and Innovation

Founded in 2000, Hanamaru Udon has played a significant role in popularizing Sanuki udon across Japan through a self-service model which has attracted a diverse clientele. As Hanamaru celebrates its 25th anniversary, the chain aims to enhance its local contributions by focusing on using Kagawa's agricultural products for new offerings, such as the “Oide Mai! Sanuki Project.”

With this initiative, Hanamaru is dedicated to preserving the traditions of Sanuki udon while introducing fresh innovations, ensuring that its offerings resonate with both locals and visitors alike.

As preparations for the new regular menu unfold, folks across Japan can look forward to the Chilled Tantanmen, a dish promising comfort and flavor year-round!

• - Availability: From April 23, 2026, to early October 2026.
• - Pricing: White Sesame Tantanmen (small) 690 yen, (medium) 880 yen, (large) 1,100 yen.

Enjoy the delightful flavors and generous portions at locations nationwide (with some exceptions) starting April 23, 2026.