simplyFUEL: A Major Player on the 2025 Inc. 5000 List Dominating the Protein Snack Market

simplyFUEL's Rapid Rise: From Clubhouse to National Fame

In a stunning achievement, simplyFUEL has made its mark on the 2025 Inc. 5000 list, coming in at a remarkable #61 among America's fastest-growing private companies. Moreover, it takes the crown as the #1 protein ball brand in Kansas and is ranked #4 in the Food & Beverage sector nationally.

Founded in 2015 by the talented sports dietitian Mitzi Dulan, the brand was propelled into the spotlight during the Kansas City Royals' historic World Series run. As the team's sports dietitian, Dulan crafted her now-iconic protein balls to keep the players fueled during their quest for victory. The integration of nutritional value and taste led to a delightful obsession within the Royals’ clubhouse—a casual snack soon spiraled into a nationwide demand after media coverage highlighted its success.

Dulan shared, "This recognition is a testament to what a small but mighty team can accomplish. From making protein balls in my kitchen, to the KC Royals clubhouse, to Costco shelves—it's been an incredible journey. Being ranked among the top 100 fastest-growing companies in the country and knowing we're the #1 selling protein ball in America is truly humbling." Her gratitude extends deep within her humble beginnings and reflects on the Royal's players who inspired her vision and ambition.

The impressive development of simplyFUEL has led to its protein balls becoming available in several major retailers across the country, including Costco, Sam’s Club, and select Walmart locations, with even more retail launches set to unfold in the coming months. The brand prides itself on offering clean, simple ingredients that not only provide essential nutrition but also deliver delicious flavors that families can enjoy on the go.

As consumer preferences shift towards healthier snack options, simplyFUEL is strategically positioned to cater to both health-conscious individuals and busy families searching for convenient yet nutritious products. This recognition by Inc. 5000 embodies the core ethos of entrepreneurship—innovation and remarkable revenue growth—solidifying simplyFUEL's place in the competitive snack market.

Dulan’s pioneering journey from a modest kitchen endeavor to a celebrated national brand showcases the power of creativity, resilience, and dedication to healthful living. SimplyFUEL's protein balls, having sold over 120 million units, are now favored by professional athletes, college teams, and busy households alike. As it builds upon its momentum, simplyFUEL remains committed to providing authentic, wholesome snacks that contribute positively to family lifestyles.

About simplyFUEL

Founded in 2015, simplyFUEL is a brand born out of motivation and health awareness, created by sports dietitian Mitzi Dulan. The company specializes in high-protein, nutrient-rich snacks made from real, simple ingredients. The standout success of its protein balls illustrates backing from consumers and sports enthusiasts across the nation. With a focus on health, convenience, and outstanding taste, simplyFUEL continues to inspire and satisfy snacking needs while emphasizing nutritious living.