#Norway #Bergen #Marathon #Xtep #PB Master

Xtep Introduces PB Master: A New Support Platform for Marathon Runners

Introduction to PB Master

Xtep, a leading global performance running brand, officially launched PB Master, a flagship initiative under its X-RUN program, at the Bergen City Marathon 2026. This energized introduction captured the attention of local runners, generating significant participation and active engagement.

In the race, Tage Morken Augustson, wearing Xtep gear, secured victory with an impressive time of 2:34:06. Many runners praised the exceptional propulsion and stability provided by Xtep’s flagship running shoes throughout the marathon distance.

Overview of the PB Master Program

PB Master is a dedicated support program aimed at marathon runners worldwide, developed by X-RUN to cater to the passions and competitive needs of these athletes. This program offers complimentary race shoes and technical running apparel to participants. Additionally, it provides cash rewards for runners who achieve new personal bests (PBs), while also inspiring dedicated everyday runners to experience Xtep's professional performance products.

As part of the larger X-RUN ecosystem, PB Master complements existing programs such as the Global Elite Program, the 10KM Time Trial, and the X-Run Camp, providing even more platforms for runners to test their limits and improve their performance on the road. Following its successful launch in Bergen, PB Master plans to expand to over 16 marathon events across Southeast Asia, Central Asia, Russia, the CIS, Europe, and the Middle East.

For the latest on the PB Master program, runners can follow Xtep's official Instagram channel, @xtepofficial, to access race calendars, registration details, and updates.

How to Participate in PB Master

1. Scan the QR code found on race posters (released two months prior to each event).
2. Submit your registration proof for designated races selected by Xtep.
3. Upload your personal best from the last twelve months (within the same category).

Benefits of the Program

- 50 selected runners per race will receive a free Xtep gear package, including 1 functional shirt and 1 pair of performance running shoes (must be worn during the race).
- The first 20 runners who achieve a new personal best will receive a cash prize of $60.
- Participants are required to share two videos: one unboxing the gear and another summarizing the race, with links submitted for verification.

Sizes are subject to availability. QR codes for team registration will be published two months before each race.

Xtep’s Champion Edition

The PB Master initiative is backed by Xtep’s high-performance Champion Edition running shoe series designed for all paces and performance levels:

- 160X Series: Elite racing shoes. The 160X 7.0 supports marathon runners targeting finish times around 3:30 to 4:00 hours with the propulsion of a carbon plate at a pace of about 4:30 minutes/km; the 160X 7.0 PRO is built for runners aiming for times below 3:30.
- 260X Series: Advanced training and racing shoes for marathon runners finishing under 4:00 hours at paces ranging from 3:00 minutes/km to 7:00 minutes/km.
- 360X Series: Entry-level shoes designed for daily training, featuring a softer and more moderate carbon plate for comfort and support during everyday use.