Ubisoft Forms Sponsorship Agreement with Koshido Racing in Japan

Ubisoft Joins Forces with Koshido Racing

Ubisoft, a prominent name in the gaming industry, has recently announced a significant sponsorship agreement with Koshido Racing, a racing team based in Hokkaido, Japan. This two-year partnership marks a noteworthy milestone as it is the first time Ubisoft has entered into a sponsorship with a Japanese racing team since its establishment in Japan.

Koshido Racing, founded in 2016, is not just any ordinary racing team; it embodies a deep passion for elevating motorsport in Hokkaido. With a dedicated spirit, they participate in various events aimed at promoting local motorsports. Moreover, in 2020, they expanded their horizons by launching Koshido eRACING, an esports division that thrives in both online and offline platforms.

The primary initiatives outlined in this sponsorship include:

- Koshido Racing's participation in esports events hosted by Ubisoft, collaborating on promotional efforts.
- The anticipated inclusion of Koshido Racing's real-life car, the “Roadster #610”, in the upcoming game “The Crew: Motorfest”.
- The prominent display of logos from popular franchises such as “Assassin's Creed”, “Rainbow Six Siege”, and “The Crew” on Koshido Racing’s vehicles and uniforms.
- Comprehensive information sharing about Koshido Racing’s activities through Ubisoft’s social media platforms and brand ambassadors.

Kocho Ozan, President of Ubisoft Japan, expressed his enthusiasm about the collaboration, stating, “Supporting Koshido Racing, which has been making remarkable strides in both the racing scene and the esports sector, aligns perfectly with our portfolio in motorsports and competitive shooters. We are committed to wholeheartedly supporting Koshido Racing's future endeavors.”

For those interested in Koshido Racing, detailed information can be found on their official site and social media platforms.

About Koshido Racing

Koshido Racing operates under Koshi-do, a real estate business based in Sapporo, operating a “local racer team”. Their mission extends beyond mere competition; they aim to inspire hope and courage among children, showcasing the Roadster #610 in the Super Taikyu Series 2025.

Recent Achievements:
Currently competing in the ST-5R class of the Super Taikyu Series 2025 with car #610, Koshido Racing secured victory in the ST-5R class during the fifth race at the Autopolis Circuit (Oita Prefecture) on July 27, marking their debut year. They are currently ranked second in the series, gearing up for the final race at Okayama International Circuit this October.

About Ubisoft

Ubisoft is dedicated to delivering original and unforgettable entertainment experiences to players across the globe. The company houses diverse teams that create a variety of beloved franchises, including “Assassin’s Creed”, “Rainbow Six”, “Far Cry”, “Just Dance”, “The Division”, “Watch Dogs”, “The Crew”, and “Rabbids”. Through Ubisoft Connect, players can enrich their gaming experience, earn rewards, and connect with friends across platforms. The subscription service Ubisoft+ offers access to over 100 Ubisoft games and DLCs. In the fiscal year ending March 2025, Ubisoft achieved revenue of €1.846 billion. For further information, visit the company overview at Ubisoft Group (English page) and the official website at Ubisoft Japan.