#Japan #Tokyo #consumer behavior #EmberPoint #Multichannel Marketing

Evolving Consumer Behavior: Key Findings from EmberPoint's 2025 Report

In a world dominated by changing consumer behaviors and communication preferences, EmberPoint Inc. has unveiled its latest report titled "2025 Multichannel Survey: How to Respond to Changing User Behaviors". This detailed 56-page document aims to shed light on the current state of consumer communication channels, which have grown increasingly complex in the digital age. Available for free download, readers are encouraged to check the report out here.

The report explores how consumers are navigating communication channels such as email, LINE, apps, and SMS, often facing the significant question: Which channel is the most effective for reaching consumers? The digital transformation accelerated by the pandemic has embedded itself into our daily lives, making it crucial for companies to establish robust digital touchpoints between them and their customers.

Key Highlights from the Report

The findings reveal interesting trends and usage patterns across different demographics:

• - Email Remains a Staple for Information Gathering: Among consumers, email continues to be the leading channel for gathering information from companies and stores, utilized by 75.3% of respondents. Notably, younger individuals prioritize LINE over email, indicating a generational shift that organizations must consider as they develop their communication strategies.

• - Frequency of Channel Interaction: Platforms like TikTok lead in daily engagement rates, with 59.5% of users checking it almost every day, followed closely by email and LINE. Interestingly, the peak times for message checking are between 7 PM and 9 PM, followed by 10 AM to 12 PM and 4 PM to 6 PM, emphasizing when companies should target their communications.

• - Push Channel Insights: Different channels exhibit unique characteristics. For instance, in email communications, the subject line significantly affects open rates, contributing to 43.3% of users deciding whether to open an email. Most users check their messages within 30 seconds of receiving them, meaning companies need to grab their audience's attention quickly. For LINE, 40.2% of users check messages on the same day they receive them, indicating a sense of immediacy and relevance in messaging communication.

• - Potential for SMS Growth: Traditionally viewed as a utility channel, SMS is also becoming a platform for promotional messaging, with 42.2% of users reporting having received marketing messages through it, marking a growing acceptance in this space.

EmberPoint's findings highlight that while email still plays a crucial role, there is an evident rise in the significance of LINE and app communications tailored toward specific consumer groups. Companies looking to enhance customer engagement must develop a deep understanding of these channels and their respective characteristics, strategizing effectively to maximize their multi-channel engagement.

Conclusion: The Path Forward

With the transformative landscape of consumer communication continuously evolving, the key takeaway from EmberPoint's latest report is that businesses must adapt. By understanding the unique aspects of different channels and the preferences of their audiences, companies can design communication strategies that effectively resonate with their customers, enhancing overall engagement. The insights provided by EmberPoint are invaluable for marketers seeking to navigate this complex terrain. Download the report here to explore the findings in detail, and position your marketing efforts to thrive in this dynamic environment.