#Japan #Tokyo #Playboy #Baku Maeda #Filter017

Exclusive Merchandise Launch in Japan

Starting July 16, 2026, Tsutaya Bookstore will exclusively offer a unique range of fashion merchandise produced in collaboration with the iconic American magazine brand Playboy, the innovative Taiwanese creative brand FILTER017®, and renowned artist Baku Maeda. The items will initially be available at Tsutaya Bookstore's Daikanyama location and will gradually roll out to additional stores in Roppongi, Kyoto, and Ropponmatsu. Customers can also purchase these products through the Tsutaya Bookstore online store beginning on the same date.

This fresh collection of products is the brainchild of Enzo Lin, the artistic director of FILTER017®, who collaborated closely with Baku Maeda as a guest artist. The items have been produced by the creative unit Culture Supply™, representing the melding of Playboy's artistic heritage with the cutting-edge design aesthetics that FILTER017® is known for. Inspired by the artistic side of Playboy, this collaboration reimagines the brand's visual language through an engagingly contemporary lens, showcasing modern editorial design infused with elements from various creative domains.

Baku Maeda stirs up a conversation with his signature motif, the 'EYE OF FIRE', as he reconstructs the iconic Playboy Bunny logo and its characters, transforming the vintage magazine covers into artwork reinterpreted from a modern perspective. This launch invites fans and fashion enthusiasts alike to experience a new visual narrative that celebrates both historical and contemporary elements seamlessly.

Product Highlights

The product lineup features:

• - T-shirts with the Bunny logo available in sizes S to XL, priced between 8,470 yen and 9,680 yen.
• - Acrylic charms mimicking magazine cover designs at a price of 1,848 yen.
• - Coin purses and sticker sets, also priced at 1,848 yen each.
• - Shopping bags specifically designed for this collection available for 6,578 yen.

Prices are inclusive of tax.

About the Brands and Artists

Playboy

Founded in 1953 in Chicago by Hugh Hefner and others, Playboy is a legendary men's lifestyle and culture magazine known for its cultural impact and visually iconic covers featuring stars like Marilyn Monroe, Madonna, and Kate Moss. The Bunny logo together with its representation of glamour has made it a lasting symbol of pop culture.

Baku Maeda

Baku Maeda is a contemporary Japanese artist recognized for blending traditional cultural themes with modern concepts. He expresses his creativity through various mediums, including painting, illustration, graphic design, and animation. Renowned for his bold colors, simple lines, and intriguing forms, Maeda showcases complex themes through subtle humor and a playful spirit. His unique style and innovative creativity have garnered a vast collection of admirers.

In 2010, he co-founded the art brand Ribbonesia with Toru Yoshikawa, creating captivating sculptures using ribbon as a material, which achieved high acclaim in Japan. Maeda has held numerous solo exhibitions in Japan and South Korea, excelling across various fields like art, fashion, advertising, and spatial design.

FILTER017®

Established in 2004, FILTER017® operates with the core concept of 'Element Mix'. This philosophy allows them to explore various domains while synthesizing multiple influences into their creative projects. In 2011, they set up a physical base in Taichung and launched Crealive Dept., a multi-functional space encompassing a design studio, product development area, and a brand retail shop.

Recently, its global expansion has ventured into areas combining art, subculture, vintage trends, and practical functions, crossing various lifestyle domains to explore limitless possibilities between design and daily living.

Where to Purchase

• - Daikanyama Tsutaya Bookstore: July 16 – July 30

- Visit Here

• - Ropponmatsu Tsutaya Bookstore: August 26 – September 13

- Visit Here

• - Kyoto Tsutaya Bookstore: September 19 – October 11

- Visit Here

• - Roppongi Tsutaya Bookstore: October 21 – November 8

- Visit Here

Online Availability

All items will be progressively available through Tsutaya Bookstore's online shop from July 16. Note that sales periods may vary by store and product.