#USA #New York #Data Engineering #ArcSpan #Akpanoluo Etteh

ArcSpan Strengthens Team with New Hire

ArcSpan, a leader in audience monetization technologies, recently declared the appointment of Akpanoluo Etteh as its new Senior Director of Data Engineering. This strategic move demonstrates the company's commitment to enhancing its methodologies in leveraging first-party data for premium publishers. With years of profound experience in data engineering and analytics, Etteh’s addition to the team is anticipated to bring transformative improvements to ArcSpan's Audience Monetization System (AMS).

Etteh's journey in the tech sector spans over a decade, working specifically with data-rich environments to drive growth and innovation. Prior to joining ArcSpan, he worked at Anthropic, where he was instrumental in developing data infrastructures that supported the company during a vital growth phase. At Anthropic, his role was primarily centered around the financial operations, executing strategies that utilized artificial intelligence to bolster data accuracy and streamline reporting processes. This experience aligns seamlessly with ArcSpan's focus on optimizing and utilizing audience data effectively.

Aligning with Industry Needs

"As publishers shift away from traditional Data Management Platforms (DMPs), the governance and structure of their data have gained heightened importance," mentioned Balaji Rao, SVP of Engineering at ArcSpan. Under Etteh's leadership, ArcSpan aims to assist publishers in understanding their audiences better and translating those insights into actionable monetization strategies.

Etteh's philosophy revolves around creating robust data systems that foster better decision-making for publishers. This vision likely has deep roots in his former role as Senior Manager of Data Science and Analytics Engineering at Bandcamp, which eventually led to the successful acquisition of Bandcamp by Epic Games—a significant milestone in the music industry. His tenure there reinforces his capability in managing complex data projects and driving analytics that lead to substantial business outcomes.

Previous Experiences and Future Aspirations

Beyond Bandcamp and Anthropic, Etteh’s previous engagements include almost six years at Accordant Media. Here, he played a key role in delivering analytics and data engineering solutions that resulted in significant growth for the ad-tech company. His diverse background makes him a well-rounded candidate to handle the intricate challenges faced by publishers today.

Expressing his excitement about this new opportunity, Etteh stated, "The chance to build efficient and thoughtful data systems at ArcSpan represents not just progress for our organization, but a profound impact on the publishing industry as a whole. I look forward to collaborating with my former colleagues from Accordant Media and leveraging emerging AI technologies to achieve ambitious outcomes for our clients."

Conclusion

Etteh’s appointment symbolizes ArcSpan's ongoing investment in high-caliber talent as it seeks to expand its footprint in the global marketplace for publishing services. With the enhancement of its AMS platform, the company aims to provide a comprehensive alternative to traditional DMPs, providing clients with intuitive, AI-driven data strategies to unlock better monetization outcomes. For more details about ArcSpan and its services, visit ArcSpan’s official website.

About ArcSpan Technologies:
As an AI-driven audience monetization company tailored for premium publishers, ArcSpan aims to transform how data is utilized in the industry. Through its Audience Monetization System (AMS), the company combines real-time audience intelligence with advanced AI agents to enhance data control and performance across various channels—ultimately helping clients achieve sustainable revenue growth.