Royal Park Hotels Reimagines Its Concept with THE Regional Story

Royal Park Hotels Unveils THE Regional Story

Royal Park Hotels, managed by Mitsubishi Estate Hotels & Resorts, is embarking on a bold new direction with its enhanced brand concept: THE Regional Story. This initiative aims to deeply connect hotel experiences with the unique attributes of each region, enriching the stay for guests across its 18 locations in Japan.

As of June 2025, Royal Park Hotels operates 23 properties offering a total of 5,390 rooms. Their philosophy, centered around the value of hospitality, emphasizes service that reflects local culture and charm. THE Regional Story serves as an umbrella concept for the brand's offerings, drawing from five core narratives: history, culinary arts, natural surroundings, craftsmanship, and community.

The Essence of THE Regional Story

The foundation of THE Regional Story is the rich tapestry of narratives that each city possesses. Royal Park Hotels aims to weave these stories into both the hard and soft elements of their service, allowing guests to experience and appreciate the distinct charm of each location. By focusing on what makes each place special, the hotels not only serve as accommodations but also as gateways for exploration and understanding of the local culture.

This initiative signifies a crucial shift from seeing hotels merely as places to stay to recognizing them as integral parts of the community. Royal Park Hotels intends to foster sustainable tourism and enhance community partnerships through this concept, ultimately creating valuable experiences that resonate with both visitors and locals alike.

Brand Curation under THE Regional Story

Under the umbrella of THE Regional Story, Royal Park Hotels features three distinct brand lines:
1. The Royal Park Hotel Iconic
2. The Royal Park Hotel
3. The Royal Park Canvas

The Royal Park Hotel Iconic

This line represents modern luxury hotels that capture the essence of local culture. Guests can expect a serene atmosphere, artfully designed spaces that reflect the craftsmanship and aesthetic values of Japan's artisans. With its tranquil environment, it promises a unique experience where guests can enjoy an elegant yet peaceful stay. Locations include Nagoya and Naha.

The Royal Park Hotel

Aimed at offering a retreat-like experience, this brand focuses on the use of local materials in its design and cuisine. The warmth of natural elements creates a comforting ambiance, inviting guests to relish the local flavors and enjoy a soothing respite. Projects underway include locations in Hakodate and Kyoto.

The Royal Park Canvas

This brand breathes life into the local scene by featuring a vibrant café lounge that incorporates local artistry and craft beers, providing a lively gathering place for both locals and visitors. The welcoming atmosphere encapsulates the spirit of the community while offering a delightful break from everyday life. Sapporo and Fukuoka are key destinations within this brand.

In promoting these brand lines, Royal Park Hotels embraces its commitment to sustainability and community engagement. The new concept, along with curated experiences, speaks to a broader goal: to become part of the local narrative, enriching the traveler’s journey while fostering a deeper understanding of the regions they visit.

Looking Forward

Mitsubishi Estate Hotels & Resorts is set to implement these new guidelines and visions, aiming to create spaces that deliver peace and happiness to their guests. With plans for new hotel openings and a focus on enhancing brand strength, they continue to strive for a sustainable society, ensuring the delivery of safe and comfortable environments while crafting memorable experiences.

Explore the beautifully illustrated promotional videos that embody the new brand world of Royal Park Hotels:

Royal Park Hotels invites you to embrace and discover the rich narratives each destination has to offer, creating a blend of hospitality and authenticity that turns every stay into a remarkable experience.