Cocoo Corporation Will Showcase at TECH BEAT Shizuoka 2025 to Drive Co-Creation

Cocoo Corporation's Participation in TECH BEAT Shizuoka 2025

Cocoo Corporation, headquartered in Chiyoda, Tokyo, is set to participate in the "TECH BEAT Shizuoka 2025" event, which will take place from July 24 to 26, 2025, in Shizuoka. This initiative aims to foster collaboration between local businesses and startups, focusing on solving pressing social issues through digital transformation (DX). At booth E-14, Cocoo will present its back-office DX support service, "EXCEL女子," designed to assist companies in overcoming challenges related to labor shortages, operational efficiency, and productivity boosts.

Background of Participation

With Japan facing a declining birthrate and an aging population, it is projected that by 2040, the country will experience a shortage of approximately 11 million workers. Cocoo is committed to addressing this social issue through two main strategies: enhancing the performance of existing talent and increasing productivity per worker via DX initiatives. Their goal is to create a society where diverse groups can thrive and contribute effectively in the workplace.

Cocoo has been successful in reskilling digitally inexperienced individuals into proficient DX talent, facilitating labor movement into the crucial DX field. As digital transformation progresses, companies face a literacy gap where tools become underutilized due to lack of skilled personnel. Services like "EXCEL女子," "デジマ女子(R)," "RPA女子(R)," and "データ女子(R)" provide comprehensive support in using SaaS tools, contributing to improved operational efficiency and productivity for businesses.

Cocoo's "EXCEL女子," showcased at the event, comprises skilled professionals equipped with competencies in Excel, VBA, BI, RPA, and no-code tools, all designed to catalyze DX within corporate back-office operations.

Recent Developments

In 2023, Cocoo made its debut at the "TECH BEAT Shizuoka 2023". Following this, the company, in collaboration with the Shizuoka Prefectural Policy Promotion Bureau, held RPA training sessions aimed at enhancing productivity and local revitalization for municipal governments in Shizuoka. Furthermore, the establishment of the "Hamamatsu Office" in April 2025 marks a significant step towards curbing talent outflow and energizing the region. Partnering with local governments and financial institutions, Cocoo’s initiatives focus on nurturing DX talent and fostering employment opportunities while driving DX in manufacturing.

This year's exhibit at "TECH BEAT Shizuoka," marking three consecutive years of participation, aims to further boost DX across Shizuoka and the Tokai region.

About EXCEL女子 Service

The "EXCEL女子" service acts as a back-office DX partner, facilitating administrative outsourcing and internalization support through skilled staffing. By optimizing various functions such as sales, marketing, finance, HR, and general affairs, the service significantly enhances corporate competitiveness and sustainable growth. Cocoo offers tailored solutions by leveraging advanced IT skills in BI, VBA, RPA, and more.

More about the "EXCEL女子" service can be found on their website: EXCEL女子.

Event Details

"TECH BEAT Shizuoka" serves as an open innovation platform connecting local enterprises with startups from Japan and abroad, aimed at creating new value through co-creation. This flagship event crystallizes the year-round activities of the platform, expecting to host over 170 startup exhibitors, promoting collaborative opportunities with companies in Shizuoka through showcases, presentations, and business meetings.

At booth E-14, Cocoo will present Excel macro development examples and automation demos. Attendees will have a unique opportunity to experience a holistic approach to data visualization and RPA implementation, facilitated by experienced consultants who will recommend the best strategies for companies seeking to advance their DX initiatives. We look forward to welcoming representatives from companies interested in DX solutions.

Additional Event Information

- Dates: July 24-26, 2025, from 10:00 AM to 5:00 PM
- Location: Granship, 3-1 Higashishizuoka 2 Chome, Suruga Ward, Shizuoka City
- Program: Keynote speeches, talk sessions, special sessions, individual business negotiations, content for families and students.
- Organizers: TECH BEAT Shizuoka Executive Committee
- Event Page: TECH BEAT Shizuoka 2025

About Cocoo Corporation

Cocoo Corporation is dedicated to solving labor shortages exacerbated by declining workforce figures through innovative solutions that merge "human talent" and digital technology. Their aim is to contribute to both corporate growth and societal betterment. With a mission of harnessing digital capabilities to create a society where diversity and inclusion are paramount, Cocoo strives for a future where every woman can cultivate skills tailored to her life stage and work vibrantly. Their long-term management plan, "VISION2030," underscores key themes such as diversity & inclusion, regional development, and partnerships, aspiring to become the leading provider of DX talent in Japan, ultimately enhancing productivity nationwide.