TrewUp Unveils New Features to Enhance CPG Trade Spend Management Efficiency

TrewUp, the foremost trade spend intelligence platform designed for mid-market Consumer Packaged Goods (CPG) brands, has announced exciting advancements in its services as of September 1, 2026. The launch introduces three innovative features: TrewValidate, TrewInsights, and Trewdy. These tools are set to significantly improve how Finance and Sales teams manage and analyze trade spend data, ultimately driving profitability and growth.

Addressing CPG Brand Needs

According to TrewUp's CEO and Co-Founder, Kyle Barnholt, the new features were developed based on direct feedback from customers regarding their operational challenges. With a robust background in both CPG operations and AI, the team behind TrewUp understands the nuances of trade spend management and has created solutions that tackle these pain points efficiently. "TrewUp wasn't formed merely from software developers’ ideas; we harnessed the experience of those who have experienced the challenges of CPG trade spend firsthand,” said Barnholt.

The Features in Detail

TrewValidate

One of the standout features, TrewValidate, allows users to match promotional contracts against distributor deductions with remarkable precision. This feature performs a line-by-line comparison, analyzing each deduction down to the item level (UPC) and ensuring details match across the contract. This level of scrutiny reveals discrepancies that previously might have gone unnoticed, shifting the approach to validation from tedious manual checks to seamless software support. With TrewValidate, users can swiftly approve or dispute deductions, significantly cutting down decision-making time.

TrewInsights

Next, TrewInsights integrates TrewUp’s trade spend data with syndicated point-of-sale data from SPINS. This synchronicity provides brands with a comprehensive outlook on promotion performance. Instead of merely tracking expenditures, CPG brands can assess promotional effectiveness in real-time, examining return on investment in a manner that has formerly been resource-intensive and time-consuming. By streamlining this analytical process, brands can act on insights promptly, re-evaluating strategies based on concrete results rather than speculation.

Trewdy

Lastly, Trewdy is an autonomous discovery feature that addresses critical trade spend questions. Users can inquire whether they spent excessively at a specific retailer, if their recent promotions were effective, or what their trade rates are running at various outlets. This functionality offers actionable insights, enabling brands to make informed decisions without sifting through extensive data manually.

Proven Impact

TrewUp's commitment to aiding CPG brands in optimizing profitability is evident in its track record. With over $1.1 billion in deductions processed and $4 billion in purchase orders tracked, their solutions have yielded impressive financial returns. Customers have reported average recoveries of around $100,000 per user, showcasing the tangible value of these technologies.

The addition of TrewValidate, TrewInsights, and Trewdy represents a substantial leap in closing the gaps that often exist in trade spend management, from what was originally agreed upon to what was ultimately delivered and the outcomes produced.

These new features are now available to TrewUp customers, who can explore these tools further by visiting trewup.com. With TrewUp's dedication to enhancing trade spend transparency and effectiveness, CPG brands can look forward to a future where data-driven decisions streamline their operations.

Conclusion

The launch of these advanced capabilities signifies TrewUp's mission to empower CPG brands with the tools they need to not only manage their trade spend more effectively but also to glean insights that drive both profitability and growth. As the landscape of CPG continues to evolve, tools like those introduced by TrewUp will be crucial in navigating the complexities of market dynamics and maximizing financial returns.