#Japan #Tokyo #Penelope Bourbon #Penelope Four Grain #Spin The World

Penelope Bourbon's Groundbreaking Campaign in Japan

In just five years since its launch in 2018, Penelope Bourbon has established itself as a premium whiskey brand worth approximately ¥16.5 billion. To mark its official entry into the Japanese market, the brand, represented by Spin The World Ltd., located in Bunkyo, Tokyo, will commence a monitoring campaign on April 23, 2025.

The Campaign's Objective

This initiative aims to introduce Penelope Bourbon's signature product, the "Penelope Four Grain Straight Bourbon Whiskey," to bars and bartenders across Japan. Participating venues will receive mini bottles for tasting, allowing them to enjoy various drinking styles, including straight, on the rocks, or in cocktails like Boulevardier, Manhattan, and Old Fashioned.

Campaign Details

• - Campaign Name: Penelope Bourbon Japan Launch Monitoring Campaign
• - Start Date: April 23, 2025
• - Eligibility: Bars and bartenders nationwide
• - Application: Fill out the necessary information via the provided form

Note: The campaign will conclude once the mini bottles are depleted. Changes or early conclusions may occur without notice.

About Penelope Bourbon

Founded with the intention of celebrating the birthday of Mike Paladini's daughter, Penelope Bourbon was brought to life by Mike and his lifelong friend, Danny Polise. The duo aimed to create a smooth, accessible straight bourbon that anyone can enjoy. Today, Penelope Bourbon is widely available in most states in the U.S. and three other countries, proving that with love and dedication, anything is achievable. This bourbon is particularly noted for its pure, aromatic, and smooth characteristics. It has garnered high praise from enthusiasts, earning accolades at various competitions and in industry publications. Notably, in 2023, the esteemed supplier MGP acquired the brand for $105 million, showcasing a Cinderella story within the bourbon market.

Penelope Bourbon Products

1. PENELOPE FOUR GRAIN STRAIGHT BOURBON WHISKEY
- This flagship whiskey is delightful and easy to drink, making it perfect for cocktails. It was awarded a silver medal at the 2020 San Francisco World Spirits Competition.
- Bourbon Facts: Made from 75% corn, 7% rye, 15% wheat, and 3% malt, aged 3-5 years in new American oak barrels.
- Retail Price: ¥7,150 (tax included) for 750ml

2. PENELOPE ROSÉ CASK FINISH STRAIGHT BOURBON WHISKEY
- This limited summer release features bourbon aged in selected rosé wine barrels from the South Rhône region, winning gold medals at the 2022 and 2023 San Francisco World Spirits Competition.
- Retail Price: ¥12,100 (tax included) for 750ml

3. PENELOPE ARCHITECT STRAIGHT BOURBON WHISKEY
- Collaborating with France's Tonnellerie Radoux, this innovative Bourbon combines two different styles of French oak barrels for a unique flavor profile.
- Retail Price: ¥11,000 (tax included) for 750ml

4. PENELOPE BARREL STRENGTH STRAIGHT BOURBON WHISKEY
- This robust offering has claimed double gold and gold medals at various competitions.
- Retail Price: ¥11,550 (tax included) for 750ml

Conclusion

Spin The World confidently believes that by adding Penelope Bourbon to their portfolio, they can offer unique experiences to Japanese consumers and partners. Company representative, Mr. Izumi Namiwa, mentioned the success of previous campaigns, highlighting the positive impact of collaborating with renowned bars and restaurants.

For partnering inquiries, please reach out to Spin The World.