#China #Shanghai #Changan Automobile #global strategy #Auto Shanghai

ChangAn Automobile's Strategic Vision at Auto Shanghai 2025

ChangAn Automobile, a leader in intelligent low-emission mobility technology, has revealed a bold roadmap titled "Together for a Smarter World" during the Auto Shanghai 2025 event held from April 23 to May 2 at the National Exhibition and Convention Center in Shanghai. This roadmap consists of three significant strategic plans: the Shangri-La mission for new energy, the Dubhe plan for intelligence, and the Vast Ocean plan aimed at global expansion. As ChangAn enters this new chapter, it sets the stage for strategic advancements and innovative breakthroughs in the automotive sector.

Shangri-La Mission: Energizing the Future

The Shangri-La mission outlines ChangAn's commitment to enhancing its product lineup over the next five years by introducing 45 entirely new models globally, with 37 classified as new energy vehicles. Notably, in 2025, ChangAn plans to launch 20 new models, which include 12 new energy vehicles such as the AVATR 06, DEEPAL S09, and CHANG-AN Q07. Collaborating with CATL, ChangAn is advancing key electrochemical technologies, rapidly progressing toward the development of solid-state batteries. A prototype of this technology is slated for introduction by the end of 2025, with installation trials scheduled for 2026 and mass production expected to begin in 2027. Additionally, the company has introduced a smart battery monitoring system designed to operate in the event of a collision and the Kirin 4C fast-charging battery.

Dubhe Plan: Pioneering AI Advancements

Under the Dubhe 2.0 plan, ChangAn is committing 20 billion yuan over five years to enhance the development of advanced AI models and end-to-end driver assistance systems. An additional 20 billion yuan will be funneled into fostering low-altitude economy growth, including ventures into flying cars. There will be a comprehensive update of the Intelligent TS Drive, TY Cockpit, and TH Chassis systems, with over 50 intelligent function updates. The TS Drive, featuring five variants tailored for specific user needs, will include a LiDAR PRO version projected for series production by the end of 2025. Furthermore, ChangAn plans to invest over 200 billion yuan in new automotive technologies over the next decade, initiate test flights for flying cars this year, and target humanoid robot production by 2028. The NextLab in Shanghai will serve as the epicenter of global design innovation.

Vast Ocean Plan: Expanding Global Footprint

Through the Vast Ocean plan, ChangAn intends to invest over 15 billion dollars globally by 2030, setting a target for annual international sales of 1.5 million vehicles and bolstering its overseas workforce to reach 10,000. The company’s global market strategy will evolve to a “6+2” model, elevating five strategic regions to the same status as China. The international market capacity is projected to grow from 30 to 50 million units, with 11 KD projects set to launch in countries such as Kazakhstan and Egypt, adding another 500,000 units to production capacity. New market entries are anticipated in Brazil, Algeria, Indonesia, Germany, and Australia, aiming for comprehensive coverage of five major regions by 2026.

A Legacy of Innovation and Determination

Despite facing significant challenges, Zhu Huarong, President of ChangAn Automobile, expressed unwavering determination: “ChangAn will press forward with a steadfast resolve.” By harnessing a long-standing spirit of innovation in the face of adversity, a rich cultural heritage, consistent strategic execution, an exceptional team, and robust R&D capabilities, ChangAn is firmly positioned to ride the wave of transformation. The company envisions becoming a world-class automotive brand, which further strengthens its mission to lead sustainable mobility and improve human life.

Conclusion

ChangAn Automobile's comprehensive plans unveiled at Auto Shanghai 2025 signify an ambitious step towards reshaping its global identity and enhancing its portfolio with cutting-edge technologies and greener vehicle options. The commitment to sustainability, innovation, and international growth reflects a strategic foresight as the company gears up to meet the demands of the future automotive landscape.