Coop Kōbe and Hiraga Collaborate on Food Loss Reduction Campaign

Coop Kōbe x Choi-sasu Food Loss Reduction Campaign

In an innovative partnership, Coop Kōbe and Hiraga Co., Ltd. are set to launch a significant food loss reduction initiative titled "Coop Kōbe x Choi-sasu." This collaborative campaign will kick off on November 1, 2025, and run until November 30, 2025. This initiative aligns with the goals of the Osaka Kansai Expo 2025's "TEAM EXPO 2025" and aims to address some of the pressing challenges related to food waste.

Campaign Overview

The campaign, developed through the framework of the Choi-sasu project, invites consumers to make slightly more sustainable choices in their shopping habits. By selecting eligible products and spending a minimum of 1,000 yen (including tax), customers can participate in the campaign by uploading a photo of their receipt to a dedicated submission form. Participants will have a chance to win prizes through a lottery system, making sustainable shopping both engaging and rewarding.

The Importance of the Initiative

Food loss is a crucial issue not only in Japan but globally. Recognizing this, the Ministry of the Environment has supported this campaign as part of its Model Project for the Reduction of Food Loss in Fiscal Year 2025. This recognition reflects the campaign's potential impact in promoting sustainability and reducing waste.

Supporting Sustainable Choices

The Choi-sasu initiative was established as part of Hiraga's commitment to supporting consumers in making environmentally friendly choices. By fostering awareness of food waste, the campaign aims to inspire more people to consider the sustainability of their purchases while emphasizing the importance of community collaboration.

Coop Kōbe's Commitment

Coop Kōbe has been a pioneer in the food industry, operating across Hyōgo Prefecture with a varied approach that includes stores, delivery services, and welfare projects. The organization has been unwavering in its efforts to prevent unnecessary waste and contribute to food loss reduction from its inception. This campaign marks another step in their ongoing dedication to fostering local community engagement and implementing practical solutions to counteract food waste.

Looking Ahead

As we approach the launch date, the excitement around the Coop Kōbe x Choi-sasu campaign is palpable. It's an opportunity for consumers to not only enhance their shopping experience but also be part of a larger movement aimed at creating a more sustainable future. By engaging in this initiative, participants will help highlight the importance of mindful consumption while enjoying the chance to win attractive prizes.

For more information about the campaign and details on how to participate, you can visit the official websites of both Coop Kōbe and Hiraga. Join us in our quest for a slightly more sustainable lifestyle, and let's work together to make a significant impact on reducing food waste!

Contact Information

For inquiries related to this campaign, please contact Hiraga Co., Ltd.'s Osaka Office at:

- 担当: 高野
- メール: [email protected]
- 電話: 090-3886-5241

About Hiraga Co., Ltd.

Established in 1956, Hiraga has continually evolved to meet the diverse needs of the retail industry, from supermarkets to electronics retailers. Their efforts extend beyond mere sales; they focus on providing comprehensive solutions for promotional strategies and enhancing the value through SPX (Sales Promotion Experience). Hiraga is committed to being a unique presence in the retail promotion and printing industry, driving the revitalization of the retail sector.