Y's Partners with Ayuni D for Exclusive Shibuya PARCO Collection Launch
Y's, a brand renowned for its avant-garde fashion, is set to debut a captivating new collection at the Shibuya PARCO on April 25, 2025. This unique collection has been created in partnership with the talented expressionist Ayuni D, providing a fresh lens through which to view Y's artistic vision. The upcoming store at Shibuya PARCO will not only showcase exceptional merchandise but also stand as a testament to Y's philosophy of marrying chaos with creativity.
In line with the store's opening, the exclusive capsule collection promises to encapsulate the theme of rebirth through destruction, aligning with the Shibuya PARCO’s motto 'Under(De)Construction.' The collection takes the color deeply associated with Y's – blue – and pushes boundaries to create completely transformed denim garments. The result is a striking range of denim with a unique white hue, providing one-of-a-kind textures that have never been seen before.
The presentation will feature standout items such as a denim coat priced at 165,000 yen, a denim dress retailing at 121,000 yen, and a strikingly blue tote bag, adding to the allure of the collection while showcasing original patterns and cuts. Each piece is designed with both function and elegance in mind, reflecting Y's commitment to creating clothing that empowers women. The specially crafted garment collection also includes elegantly stitched cotton-linen dresses and skirts, which are set to redefine casual attire.
Moreover, fashion enthusiasts eager to celebrate the store's launch are in for a treat. The store will present a limited edition giftee: a graphic-work drink bottle will be given to customers who spend over 55,000 yen (including tax) on opening day, adding yet another layer of exclusivity to the launch event.
Beyond clothing, the capsule collection will include visually striking graphic T-shirts priced at 12,100 yen, along with matching tote bags for just 7,700 yen. Notably, fabric flowers, which represent the bond between the collection and sustainable fashion, will also be sold at Shibuya PARCO and select Y's pop-up locations around the country, priced between 5,500 to 16,500 yen, further emphasizing Y's commitment to innovative design and thoughtful creations.
In summation, Y's at Shibuya PARCO will be more than just a retail space; it will serve as a cultural hub for creativity and expression, reflecting the core values of its founder, Yohji Yamamoto. Y's was established in 1972, deeply rooted in the philosophy that fashion should empower individuals to express their identity. The brand has consistently pushed the boundaries of gender norms and conventional fashion trends, seeking to create pieces that are not only functional but also resonate with the wearer's spirit.
With a strong emphasis on unique cutting techniques and silhouette work, Y's creations deliver an exquisite balance of harmony between the garment and the body. This distinctive approach is proudly continued by the current atelier team, perpetuating the brand's identity through advanced ready-to-wear collections that prioritize quality and innovation.
For those interested in diving deeper into the world of Y's, more information is readily available on their official website: http://www.yohjiyamamoto.co.jp/ys/. Be part of this unique experience at Shibuya PARCO and witness the extraordinary convergence of fashion and expression on April 25, 2025.
In line with the store's opening, the exclusive capsule collection promises to encapsulate the theme of rebirth through destruction, aligning with the Shibuya PARCO’s motto 'Under(De)Construction.' The collection takes the color deeply associated with Y's – blue – and pushes boundaries to create completely transformed denim garments. The result is a striking range of denim with a unique white hue, providing one-of-a-kind textures that have never been seen before.
The presentation will feature standout items such as a denim coat priced at 165,000 yen, a denim dress retailing at 121,000 yen, and a strikingly blue tote bag, adding to the allure of the collection while showcasing original patterns and cuts. Each piece is designed with both function and elegance in mind, reflecting Y's commitment to creating clothing that empowers women. The specially crafted garment collection also includes elegantly stitched cotton-linen dresses and skirts, which are set to redefine casual attire.
Moreover, fashion enthusiasts eager to celebrate the store's launch are in for a treat. The store will present a limited edition giftee: a graphic-work drink bottle will be given to customers who spend over 55,000 yen (including tax) on opening day, adding yet another layer of exclusivity to the launch event.
Beyond clothing, the capsule collection will include visually striking graphic T-shirts priced at 12,100 yen, along with matching tote bags for just 7,700 yen. Notably, fabric flowers, which represent the bond between the collection and sustainable fashion, will also be sold at Shibuya PARCO and select Y's pop-up locations around the country, priced between 5,500 to 16,500 yen, further emphasizing Y's commitment to innovative design and thoughtful creations.
In summation, Y's at Shibuya PARCO will be more than just a retail space; it will serve as a cultural hub for creativity and expression, reflecting the core values of its founder, Yohji Yamamoto. Y's was established in 1972, deeply rooted in the philosophy that fashion should empower individuals to express their identity. The brand has consistently pushed the boundaries of gender norms and conventional fashion trends, seeking to create pieces that are not only functional but also resonate with the wearer's spirit.
With a strong emphasis on unique cutting techniques and silhouette work, Y's creations deliver an exquisite balance of harmony between the garment and the body. This distinctive approach is proudly continued by the current atelier team, perpetuating the brand's identity through advanced ready-to-wear collections that prioritize quality and innovation.
For those interested in diving deeper into the world of Y's, more information is readily available on their official website: http://www.yohjiyamamoto.co.jp/ys/. Be part of this unique experience at Shibuya PARCO and witness the extraordinary convergence of fashion and expression on April 25, 2025.
Topics Consumer Products & Retail）
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