#Japan #Yokohama #Korean Cosmetics #Shinbi Japan #Duanbin

Exciting Korean Cosmetics Popup in Yokohama

Shinbi Japan is thrilled to announce its participation in the upcoming "Korea Market" fair, taking place from August 21 to 25, 2025, at the prestigious Takashimaya department store in Yokohama. This five-day event promises to be a vibrant showcase of the latest trends in Korean cosmetics, featuring brand-new items making their Japanese debut as well as innovative brands that are entering the market for the first time.

One of the key highlights of the popup is the presence of renowned influencer, Duanbin, also known as タビン, who boasts an impressive following of over 10 million on Chinese social media platforms. As a model and beauty guru based in Zhengzhou, China, Duanbin has captured the hearts of young Chinese women with his insightful beauty tips and engaging content, and he is now set to introduce the allure of Korean cosmetics to the Japanese market.

A Rich Lineup of Brands and Trends

The popup will feature a carefully curated selection of brands, primarily focusing on those making their first appearance in Japan as well as newly launched innovative brands. Visitors can expect to engage with an array of products spanning skincare, makeup, and body care—all designed with both trendiness and practicality in mind. This unique opportunity will allow Japanese consumers to directly experience, compare, and make purchases of the latest Korean cosmetic offerings.

Each exhibiting brand will showcase its top products, emphasizing a rich array of categories, including skincare routines, makeup essentials, and body care innovations. In addition to product displays, local staff will be present to conduct demonstrations and facilitate product trial experiences, ensuring attendees leave with a comprehensive understanding of each brand’s offerings.

Bridging Beauty Cultures

Duanbin’s participation is not only about enhancing the event's appeal; it’s a strategic move to bridge the beauty cultures of Japan and China. With his vast influence, he aims to elevate the awareness of Korean cosmetics among Japanese consumers while simultaneously fostering a deeper connection between the two markets. His established track record in promoting beauty trends on social media positions him perfectly to introduce Korean cosmetics in a compelling way that resonates with Japanese beauty enthusiasts.

Duanbin will also share his plans for future engagement with the Japanese market, emphasizing the importance of ongoing collaboration in beauty information dissemination. This will lay the groundwork for deeper cultural exchange and create a mutually beneficial relationship between Japan and China in the beauty industry.

What to Expect at the Event

Attendees can look forward to:

• - A focus on Korean brands making their debut in Japan
• - An array of groundbreaking products from innovative new brands
• - Interactive areas for skincare and makeup demonstrations
• - Opportunities for early reservations and access to limited edition items
• - Attractive purchase incentives for attendees

Shinbi Japan views this popup as a pivotal moment to deepen mutual understanding between the Japanese and Chinese markets, ultimately boosting inbound demand for Korean beauty products in Japan. By continually introducing brands that resonate with local preferences and facilitating post-event engagement online and offline, Shinbi Japan is committed to expanding its role as a platform that connects beauty trends across Japan, China, and Korea.

Event Details

• - Venue: Takashimaya Department Store, Yokohama (Kanagawa Prefecture, Yokohama City)
• - Dates: August 21-25, 2025 (5 days)
• - Special Guest: Duanbin (タビン), Model & Influencer from Zhengzhou, China, with over 10 million followers, born on January 5, 1998.

This exciting event is part of a broader marketing initiative aimed at leveraging international influencers to drive brand penetration in the Japanese market. All guidelines related to safety, hygiene, and promotions will be adhered to, ensuring a seamless experience for all attendees.

For more information, please contact Shinbi Japan:

• - Address: 4-13-4 Honjo, Sumida-ku, Tokyo, Japan
• - Phone: 03-6424-5304
• - Email: [email protected] (For inquiries, please reach out via email.)